Helium corporation, New Era, intends to integrate artificial intelligence technology into its data centers as part of a rebranding effort.

The US-based New Era Helium is undergoing a transformation, rebranding to New Era Energy & Digital as it positions itself to deliver long-term value across multiple energy verticals. This shift, signalled by Will Gray, CEO of New Era Helium, in June, marks the beginning of a new chapter for the company.

The rebranding reflects a shift from being a pure helium and natural gas company to a vertically integrated energy and digital infrastructure platform. New Era Energy & Digital brings deep infrastructure and energy expertise to help hyperscale, enterprise, and edge operators deploy future-ready High Performance Computing (HPC) campuses faster.

One such project is the Texas Critical Data Centers (TCDC) in Ector County, Texas. In partnership with Sharon AI, the TCDC project is a scalable AI and HPC campus with a capacity of up to 1 GW. In June 2025, Texas Critical Data Centers signed a memorandum of understanding with PowerForward Energy Solutions to provide 250 MW of power for their campus. The first 100 MW is slated for delivery within 12 months of project funding, with full deployment targeted within 18 months.

The site will feature liquid-cooled, high-efficiency compute infrastructure, ensuring optimal performance and energy efficiency.

In addition to its new focus on energy and digital infrastructure, New Era Energy & Digital will retain its helium and natural gas assets. Helium continues to play a crucial role in the AI supply chain, particularly in semiconductor manufacturing, fibre optics production, and other advanced computing applications.

The rebranding of New Era Helium to New Era Energy & Digital was announced after the company completed a merger with Roth CH V Holdings and Roth CH Acquisition and made its debut listing on Nasdaq. The Nasdaq listing enhanced the company's public profile within the industry and broadened its reach to institutional investors in the AI datacentre, and helium markets.

The global AI computing demand is experiencing rapid growth, with the market valued at around $400bn in 2024 and forecast to reach nearly $1.2 trillion by 2030. In June, New Era Energy & Digital signed a non-binding memorandum of understanding with PowerForward Energy Solutions for 250 MW of power to support the Ector County campus. This move underscores the company's commitment to meeting the growing demand for AI computing infrastructure.

No further information about the rebrand was provided by gasworld at the time of writing. The rebranding information was provided by Will Gray, CEO of New Era Helium. The company holds undeveloped helium and gas reserves, suggesting that its focus on energy and digital infrastructure does not mean a complete departure from its roots.

The rebranding of New Era Helium to New Era Energy & Digital marks a significant step forward for the company, positioning it as a key player in the rapidly growing AI computing and digital infrastructure sectors. With its deep expertise, strategic partnerships, and commitment to innovation, New Era Energy & Digital is well-positioned to meet the demands of the future.

Helium corporation, New Era, intends to integrate artificial intelligence technology into its data centers as part of a rebranding effort.