Hard Rock International Promotes Awareness and Funds Breast Cancer Studies through the 25th Anniversary PINKTOBER Campaign

Hard Rock International Promotes Awareness and Funds Breast Cancer Studies through the 25th Anniversary PINKTOBER Campaign

Hard Rock International Kicks Off 25th Annual PINKTOBER Campaign

Hard Rock International is gearing up for its 25th annual PINKTOBER campaign, a month-long initiative dedicated to raising awareness and funds for breast cancer research. This year's campaign, taking place in October, will feature a variety of activities across Hard Rock's global network of Hotels, Cafes, Casinos, Rock Shops®, and digital platforms.

The campaign will involve activations at properties around the world and online, with a focus on special merchandise, events, and donations. Hard Rock will introduce auctions, activations, and offers across its various platforms, with a portion of proceeds donated to the Hard Rock Heals Foundation.

Hard Rock Hotels will donate 25 all-inclusive hotel stays, totaling 100 nights, to breast cancer survivors, thrivers, and caregivers. Select Hotels will also feature pop-up events, including a chance to make custom jewelry from upcycled guitar strings, in partnership with Strings for Hope.

Hard Rock has developed a lineup of limited-edition PINKTOBER merchandise available in Rock Shops. Some highlights include specialty pink buns for burgers and sandwiches at Hard Rock Cafes, a limited-edition "Stronger Together" pink vinyl record as part of the Sound of Your Stay amenity program, and a $100,000 donation to the American Cancer Society for breast cancer research, advocacy, and patient support.

In addition, Lionel Messi, a global soccer icon and Hard Rock brand ambassador, is donating a pair of autographed pink cleats for auction. Playtech is joining the campaign with a corporate donation to the Foundation and by raising awareness with PINKTOBER-themed elements during gameplay on Hard Rock Bet branded Live table games, available to New Jersey players.

Gamers can spin the slots for Hard Rock's 25th PINKTOBER fundraising anniversary on mobile or desktop devices and earn rewards on qualified in-game purchases. Twenty players will win PINKTOBER merch from the Rock Shop® when they spin slots, complete levels, and link their Unity by Hard RockTM account.

Gamers can also donate change from redeemed gaming vouchers at Hard Rock Casinos for breast cancer research through the Change For Change Program. Since its inception, Hard Rock has raised over $12 million for breast cancer research, including $1.3 million raised in 2023.

Oracle Red Bull Racing is auctioning off autographed racing gear, including items worn by Max Verstappen and Sergio Perez, with proceeds split between Wings For Life and the Hard Rock Heals Foundation.

For more information about the 25th annual PINKTOBER campaign, please visit Hard Rock International's official website or check their press releases closer to or during October 2024.

1. Hard Rock International is planning a 25th annual PINKTOBER campaign to support breast cancer research and awareness in October.
2. The activities of this campaign will take place across Hard Rock's global Hotels, Cafes, Casinos, Rock Shops®, and digital platforms.
3. The campaign will involve special merchandise, events, and donations throughout Hard Rock's various platforms.
4. A portion of the proceeds from auctions, activations, and offers will be donated to the Hard Rock Heals Foundation.
5. Hard Rock Hotels will offer 100 nights of all-inclusive hotel stays to breast cancer survivors, thrivers, and caregivers.
6. Some Hotels will host pop-up events, such as jewelry-making with upcycled guitar strings, in partnership with Strings for Hope.
7. Hard Rock Cafes will offer special pink buns for burgers and sandwiches, and a limited-edition pink vinyl record as part of the Sound of Your Stay amenity program.
8. They will also make a $100,000 donation to the American Cancer Society for breast cancer research, advocacy, and patient support.
9. Lionel Messi, a Hard Rock brand ambassador, is auctioning off a pair of autographed pink cleats for the campaign.
10. Playtech is joining the campaign with a corporate donation and PINKTOBER-themed elements on Live table games at Hard Rock Bet branded gaming platforms.
11. Gamers can participate in a PINKTOBER-themed fundraising event on mobile or desktop devices for a chance to win PINKTOBER merch from the Rock Shop®.
12. Players can also donate their change from gaming vouchers at Hard Rock Casinos through the Change For Change Program for breast cancer research.
13. For detailed information about the 25th annual PINKTOBER campaign, visit Hard Rock International's official website or check press releases closer to or during October 2024.

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