Hard Rock Debuts Messi Sandwich at its Restaurants and Casinos

Hard Rock Cafe and Casino launches Macy's sandwich

Lionel Messi is already starting to deliver business results off the pitch after joining MLS side Inter Miami. The Argentinian soccer star has formed an alliance with Hard Rock Café to bring his sandwich to its restaurants and select Hard Rock International casinos.

Ever since it was announced that the "World Champion" would play for Inter Miami, the entire city has been preparing for his arrival. Two murals featuring Messi's face were painted in the prestigious Wynwood neighborhood. One is by local artist Arlex Campos and the other is by Argentinian Maximiliano Bagnasco. They are both led by retired soccer star David Beckham, co-owner of Inter Miami.

Messi fever has also appeared on the menus of local restaurants, adding dishes in his honor. However, the forward himself has left his mark on the culinary world.

Bite Messi

The dish, titled "Messi Made for You," aims to highlight one of Argentina's most classic and popular cuisines. It's a sandwich made with Milanese (breaded and fried) chicken breast, melted provolone cheese, herb aioli, tomatoes and arugula, all sandwiched between two slices of toasted artisan bread. between.

¡ Otro sueño cumplido! I teamed up with @HardRock to launch a new Macy’s Chicken Sandwich inspired by my favorite food: ¡ La Milanesa! ¡ No se lo pueden perder!

Another dream come true! I’m excited to introduce you to the new Macy’s Chicken Sandwich… pic.twitter.com/9fOFJbFFAf

— Leo Messi Site (@leomessisite) 12. July 2023

According to reports, the "Macy's Chicken Sandwich" is now available at Hard Rock Cafe. This means guests in Miami, Barcelona or any other hard rock venue around the world can enjoy dishes that would make Messi happy.

According to a statement from Hard Rock Cafe, the dish was inspired by Messi's love for everything associated with being Milanese. This cooking style originated in Italy but is reportedly popular with Argentinian diners.

The sandwich collaboration is a first for Messi. But the seven-time Golden Globe winner has a long history in hard rock. He has been the company's brand ambassador for two years.

Hard Rock and Macy's are launching the sandwich thanks to the "Greatness Happens Here" marketing campaign. The latest chapter is part of a plan to show the world that Messi can use his hands as well as his feet.

Prior to the sandwich presentation, Hard Rock Cafe patrons were surprised to see Macy's appearance. When he walked into the kitchen, he wasn't wearing his typical football uniform, but a traditional chef's uniform.

There he went from football goat Messi to chef Messi. He warms the kitchen with his magic while leading his staff to the ultimate creation. The ad ends with the debut of a sandwich "Made for You by Messi".

New Home in Florida

The sandwich was launched immediately upon Messi's arrival in Fort Lauderdale, Florida. He traveled with his wife and children and marked the beginning of his journey to Major League Soccer with Inter Miami.

To celebrate the signing, the club is reportedly preparing for a major event to be held at the DRV PNK Stadium in Ft. on July 16. Fort Lauderdale. The event is also expected to feature Inter Milan's other new signing, Spanish football star Sergio Busquets.

Messi and Busquets' Inter Miami debuts are expected to take place on July 21. The team will face Mexico's Cruz Azul in the League Cup. It’s no surprise that sportsbooks have Inter Miami winning.