Hamburg receives reinforcement with roughly Euro 140 million from Beiersdorf

Beiersdorf Constructs Innovation Center at Hamburg Headquarters

Beiersdorf, a renowned name in the life science industry, is set to revolutionize its operations with the construction of a new Innovation Center at its Hamburg headquarters. The project, which is expected to cost 139 million euros and cover 14,000 square meters, is part of Beiersdorf's "Win with Care" strategy.

The Innovation Center, scheduled to begin construction in April 2025, is designed to strengthen Beiersdorf's global innovation power and attract thought leaders and talent in the field. Central to its mission is the interdisciplinary development of products and technologies.

The Innovation Center will utilize modern technologies such as artificial intelligence, data-driven skin analysis, and digitalized processes. These advancements aim to shorten development cycles, enable faster predictions, and contribute to a more agile, faster, and sustainable process from idea to finished product.

External partners such as startups, industry, universities, and labs will be integrated into the development process, fostering collaboration and innovation. The Innovation Center's sustainability engagement is also noteworthy, aligning with Beiersdorf's commitment to environmental responsibility.

The new Beiersdorf Campus, which includes the Innovation Center, is described as multifunctional, sustainable, and flexible. Beiersdorf has made several major investments at its Hamburg location in recent years, including a Technology Center and the Beiersdorf Campus.

The Innovation Center is expected to play a significant role in elevating the entire development and production chain at Beiersdorf, positioning the company at the forefront of innovation in the life science industry. The project received approval after winning a competition in 2019, marking a milestone in Beiersdorf's continued growth and commitment to innovation.