Green Juice Industry Experts Debate: Is Green the New Valuable Commodity?

In the bustling city of New York, on September 23, 20XX, the Juicing Summit was held, a gathering of industry professionals and journalists in the health and wellness field. The event, partnered by our website and Breville, aimed to explore the future of the juice trend.

One of the key topics of discussion was the potential for juice democratization. Organic Avenue, a well-known juice company, is diversifying its offerings to become a food business that sells juice, in an attempt to reduce prices and increase accessibility. However, the high cost of juice, with an average price of $10, remains a barrier for many people on a minimum wage of $8 per hour.

Maury Rubin, founder of City Bakery, suggested that the juicing market might have already reached its peak. This proposition was met with debate, as Joe Cross, founder and CEO of Reboot with Joe, emphasized the industry's lexical challenges regarding juice. Cross also suggested involving children in juicing could help them adopt new habits at a young age.

Latham Thomas, a panelist at the summit, highlighted the importance of making the juicer cleaning process easier to encourage more people to juice at home. Karliin Brooks, from The Squeeze, also emphasized the need to scale up quickly to meet the growing demand in the juice market.

Recently, companies like Coca-Cola, PepsiCo, and Nestlé have engaged in the juice market by acquiring smaller organic and cold-pressed juice brands and expanding their product lines to include healthier, natural, and functional beverage options. HPP (high pressure processing) juice is considered a viable option in situations where fresh juice is hard to find, such as remote locations, airports, and hospitals.

Eleonore Buschinger, an intrepid traveler and passionate eater, originally from Paris, France, and currently studying Food Studies at New York University, was not mentioned in the previous bullet points. When not eating or thinking about food, Eleonore can be found on her bicycle with her camera taking photos.

The conversation at the Juicing Summit also focused on the role of HPP juice and the potential for juice democratization. The summit was a lively and insightful event, shedding light on the current state and future direction of the juice market.