Government mandates internet influencers in the field of insurance to possess proper qualifications and certifications
News Article: Code of Conduct for Live-Streamers and Online Influencers in China
In the rapidly evolving world of live-streaming and online influence, a set of guidelines has been established to ensure that these individuals maintain a professional and responsible image while promoting products or services. The Code of Conduct for live-streamers and online influencers, jointly issued by the State Administration of Radio and Television and the Ministry of Culture and Tourism, emphasizes the importance of ethical standards, consumer rights protection, and compliance with relevant laws and regulations.
The Code of Conduct requires live-streamers and online influencers to provide accurate and truthful information about the products or services they endorse. Deceptive or misleading practices are prohibited, and conflicts of interest must be disclosed. Live-streamers and online influencers are also encouraged to educate themselves about the products or services they endorse to ensure they can provide informed recommendations.
The Code of Conduct applies to live-streamers and online influencers in both traditional and new media platforms, and it extends to those who advocate products and services in professional fields. While the supervision of advertising regulation for live-streamers and online influencers outside the State Administration of Radio and Television and the Ministry of Culture and Tourism is not explicitly assigned to a specific person or institution, the Code of Conduct includes provisions for handling complaints and violations of the Code.
The Code of Conduct is a significant step towards maintaining transparency and trust in the live-streaming and online influencer community. By upholding ethical standards and respecting consumer rights, live-streamers and online influencers can build a stronger relationship with their audience and contribute positively to the digital economy.
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