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Google removes 5.1 billion harmful ads and bans millions of fraudulent accounts in 2024 crackdown

From deepfake scams to trademark abuse, Google’s sweeping crackdown exposes the dark side of digital ads. Here’s how AI is cleaning up the mess.

,   and  Administrator
1 min read
In this image, we can see an advertisement contains robots and some text.
In this image, we can see an advertisement contains robots and some text.

Google removes 5.1 billion harmful ads and bans millions of fraudulent accounts in 2024 crackdown

Google has cracked down on harmful ads and fraudulent accounts in 2024, removing billions of problematic advertisements. The company also suspended millions of accounts linked to deepfakes, scams, and policy violations. New measures include expanded identity checks for advertisers worldwide.

Over the past year, Google blocked or removed 415 million ads tied to AI-generated deepfakes. These ads often contained sexual material, deceptive claims, or intellectual property theft. Google's AI systems detected most threats before they reached users.

Google suspended more than 700,000 accounts for deepfake-related violations. Another 5 million accounts faced bans for fraud, while 39.2 million ad accounts were halted for policy breaches. Common issues included trademark misuse, false representations, and ad network abuse.

In total, 5.1 billion harmful ads were stopped, and 9.1 billion more were restricted. Ads on 1.3 billion pages were either blocked or limited due to violations. Political ads also came under scrutiny, with 10.7 million removed from unverified accounts.

To improve transparency, Google expanded advertiser identity verification to over 200 countries and territories. This included nations in Europe (Poland, Czech Republic, Hungary), Latin America (Colombia, Chile, Peru), Asia-Pacific (Indonesia, Vietnam), and the Middle East (Saudi Arabia, UAE). Over 8,900 new political advertisers were verified under the stricter rules.

The crackdown reflects Google's push to limit fraud and misleading content in digital advertising. Stricter verification and AI-driven detection have reduced the spread of harmful material. The company continues to broaden its safeguards across global markets.

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