Gold pro, Steph Curry, and equipment partner Fujikura are equipping junior golfers with top-tier equipment prior to the TPC Sawgrass competition encounter.
In the world of golf, Fujikura's support for the UNDERRATED Golf Tour is making waves. This tour, founded by Steph Curry in 2022, is nearing the end of its inaugural season and is making strides towards increasing representation of diverse communities in the sport.
Fujikura's mission is to support the UNDERRATED Golf Tour in order to help shape the future of golf. The Japanese company, known for its high-quality golf shafts, aims to give its players the same access to the best equipment and custom-fitting benefits that are trusted by the top players in the world.
Throughout the season, Fujikura has been a steadfast supporter of the tour, including at The Curry Cup finals. The Curry Cup, the concluding event of the UNDERRATED Golf tour, will see the top 24 boys and girls competing at Liberty National Golf Club in New Jersey. Before that, the final event before qualifying ends for the Curry Cup is being held at TPC Sawgrass in Ponte Vedra Beach, Florida.
The tour has events in various locations, including Colorado Springs, Indiana, and California in the US, and England and Scotland in Europe. UNDERRATED Golf competitors receive tour pro treatment courtesy of Fujikura, the #1 driver shaft on the PGA Tour for the past five seasons.
Fujikura's support can inspire confidence, elevate talent, and help drive meaningful growth in diverse, underrepresented communities. In line with this, the tour has a vision to change the statistic that less than 2% of all golfers are Black or LatinX, and also to close the gender gap.
In addition to its support for the tour, Fujikura shafts have been dominating the golf scene. This year, Fujikura shafts were used to win all four men's Majors for the first time ever. Moreover, Fujikura shafts have won more drivers in the last three years than any other manufacturer.
Will Lowery, a Fujikura Ambassador and golf internet personality, is also an ambassador for UNDERRATED Golf. Lowery, along with David Schnider, President and CEO of Fujikura, believes that supporting the UNDERRATED Golf Tour is important for the brand.
UNDERRATED Golf aims to provide equity, access, and opportunity for junior golfers while increasing representation of diverse communities. By partnering with Fujikura, the tour is able to offer driver and wood shaft fittings to its student-athlete competitors, helping them unlock greater potential in every swing.
As the UNDERRATED Golf Tour nears its conclusion, it's clear that Fujikura's support is playing a significant role in shaping the future of golf and empowering the next generation of diverse, talented golfers.
