Global tech company Xaxis appoints Silvia Sparry to the position of Global Chief Operating Officer
In a strategic move aimed at helping clients seize opportunities in a complex and ever-changing advertising ecosystem, Xaxis has promoted Silvia Sparry to a new role as Global COO. The new position has been specifically created to address the evolution of programmatic advertising across various channels.
The announcement was made by Bidon, who emphasised the need for a strong global operational leader in the current landscape. Sparry's promotion and the creation of this new role are part of Xaxis' strategy to adapt to the evolving advertising landscape and support their clients in the industry.
The new role is expected to drive operational excellence and innovation globally for Xaxis, with a focus on enhancing operational efficiency and fostering innovation. Sparry's expertise and leadership are expected to play a significant role in achieving these goals.
Despite extensive searches, the name of Sparry's superior in her new role is not currently available in the provided search results. However, it is clear that the new role and Sparry's promotion are intended to support Xaxis' clients and position the company at the forefront of the advertising industry's evolution.
As Xaxis continues to evolve, it remains committed to helping its clients navigate the complexities of the advertising ecosystem, ensuring they can seize every opportunity for growth and success. With Sparry in her new role, the company is well-positioned to meet these challenges head-on.
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