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Global Electric Vehicle Strategies by Auto Manufacturers: Asia-Pacific Car Brands (Article - Third Installment)

Electric vehicle (EV) innovation is sweeping through the automotive sector, led mainly by companies like General Motors, Ford, Tesla, BMW, Mercedes-Benz, and more. These industry titans are paving the way for an EV-centric future. Over the next three articles, we examine the electrification...

Global Electric Vehicle Tactics Among Original Equipment Manufacturers: Strategy Discussion for...
Global Electric Vehicle Tactics Among Original Equipment Manufacturers: Strategy Discussion for APAC Companies (Installment - Episode 3)

Global Electric Vehicle Strategies by Auto Manufacturers: Asia-Pacific Car Brands (Article - Third Installment)

In the rapidly evolving world of electric vehicles (EVs), Japanese automakers are gearing up for the future with ambitious plans and strategic partnerships.

Honda, a pioneer in the industry, has partnered with an unnamed company for battery production, as part of its mission to electrify its vehicle lineup. The company is also collaborating with various entities for next-generation battery technologies. Honda's partnership with GM focuses on BEV models, and the manufacturer is securing lithium supply to support its EV goals.

Similarly, Toyota, the world's largest automaker, aims to launch 30 BEV models and sell 3.5 million units by 2030. The company is investing heavily in battery technology and production, and is developing all-solid-state batteries for mass production by 2027. Toyota is also collaborating with partners for all-solid-state battery development.

Hyundai, another major player, is increasing its commitment to electric vehicles. The company is investing in battery research, expanding cell production, and collaborating with research institutions and companies to develop next-generation batteries, including all-solid-state batteries. Hyundai plans to introduce a wide range of new EV models and is investing in battery production.

Mitsubishi Motors has announced a new mid-term management plan, "Challenge 2025," which includes substantial investments in research and development and capital expenditures. The company is also working on in-house e-Axle production.

Subaru has raised its production goals and is updating its electrification plan. The manufacturer has set ambitious BEV production targets and intends to invest significantly in in-house production. Subaru is also considering adopting Panasonic's 4680 batteries.

Nissan is reviewing its electric vehicle sales strategy and aims to launch new BEV models and secure battery supply. The company is actively investing in electrification and collaborating with partners for all-solid-state battery development.

Mazda is aiming for a significant ratio of BEVs by 2030 and is investing in electrification. The manufacturer is collaborating with other automakers and suppliers for electric vehicle development and battery supply, and is considering adopting Panasonic's 4680 batteries.

Suzuki plans to introduce BEV models in different regions and aims for carbon neutrality by 2050 through various means, including BEVs. The company is making substantial investments in research and development and capital expenditures.

In conclusion, Japanese automakers are making significant strides in the electric vehicle market. With partnerships, investments in research and development, and a focus on next-generation battery technologies, these companies are positioning themselves for a sustainable and electrified future.

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