Gaming company implements diverse plan in the process of changing game portfolio
Push Gaming Introduces New Sub-Studio, Reel Hot Games, for Game Revival and Growth
Push Gaming, a leading name in the gaming industry, has announced the launch of a new sub-studio, Reel Hot Games. This move is part of Push Gaming's strategic plan to drive significant growth for their partners in key markets.
Reel Hot Games will focus on creating games inspired by land-based industry throwback titles, with a modern twist. The new sub-studio aims to uplift these classic games with modern mechanics, promising a fresh and engaging gaming experience.
George Fil, Director of Product Strategy at Push Gaming, views this change as a welcome one. He promises greater value to players and sees this new direction as a clear commitment to scaling at pace while staying true to the quality that has defined Push Gaming.
The first-time releases from Reel Hot Games will be targeted at Germany, Austria, and Switzerland. However, the sub-studio has also set its sights on regulated markets in Romania, Greece, Bulgaria, the Netherlands, and Latin America for initial release.
Push Gaming's strategy for content creation has been revamped, focusing on a laser-centered approach. The studio will now develop games under two main categories: Push Originals and Push Actions.
Push Originals will retain the studio's standard gameplay, visual identity, and ethos. On the other hand, Push Actions will offer more fast-paced gameplay, with examples including the upcoming games 3 Magic Pots and 10 Flaming Bisons. These games represent a departure from Push Gaming's traditional development process, appealing with their more dynamic gameplay.
3 Magic Pots and 10 Flaming Bisons are set to define this new category and set the tone for future releases. George Fil reiterates their commitment to pushing boundaries to deliver products that benefit everyone.
Reel Hot Games is committed to pushing boundaries to deliver products that benefit everyone. By diversifying their portfolio with new categories and sub-brands, Push Gaming aims to create ultimate gaming experiences for a broader audience.
Channeling Push Gaming's originality into its own distinct style and brand, Reel Hot Games is poised to revive nostalgic games and implement them into online casino portfolios. This strategic move is designed to reflect current player preferences and promises an exciting future for both Push Gaming and its partners.
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