Gaming company 7777 broadens its reach in Italy through a partnership with Microgame
7777 Gaming Expands Presence in Italy with Microgame Partnership
In a strategic move to bolster its footprint in Italy, 7777 Gaming has partnered with Microgame, a leading B2B provider in the Italian online gaming market. This partnership allows 7777 Gaming to distribute its portfolio of certified casino games, including slots and instant win titles, through Microgame’s platform in Italy [2].
The collaboration focuses on local distribution, facilitating 7777 Gaming’s market entry and expansion within Italy. By leveraging Microgame’s established network and certification, 7777 Gaming can effectively reach Italian operators and players, helping to accelerate their growth and presence in the Italian online gaming market [2].
The partnership provides a streamlined route to market entry by utilizing Microgame’s regulatory approval and local expertise, thus supporting 7777 Gaming’s expansion strategy within Italy's regulated iGaming sector [2].
Francesco Cuzzupoli, Microgame’s Gaming Product Director, expressed excitement about the alliance with 7777 Gaming, stating that their next-generation games and bold approach to game development align with Microgame’s mission [2]. Elena Shaterova, 7777 Gaming’s Chief Commercial Officer, also pointed out that the company’s innovative portfolio and vision to deliver unique experiences complement Microgame's local expertise [2].
This partnership further strengthens Microgame's position as the Italian B2B leader. With this move, 7777 Gaming has entered the regulated online gambling market in Italy, complementing its European expansion [2].
Recently, 7777 Gaming also bolstered its presence in Latin America thanks to a partnership with Betano Brasil. This strategic partnership is part of 7777 Gaming’s broader strategy of global growth by forming key local partnerships, enabling distribution of their games in new regions with compliance and localized support [2].
[2] Source: Press Release, 7777 Gaming, [Date]
- The partnership between 7777 Gaming and Microgame enables 7777 Gaming to distribute its casino games, such as slots and poker, in the Italian online gaming market.
- By partnering with Microgame, 7777 Gaming aims to accelerate its growth and increase its presence in the Italian online gambling market.
- The alliance with 7777 Gaming supports Microgame's mission and aligns with their focus on next-generation casino games.
- With strategic partnerships like these, 7777 Gaming is expanding its business in various markets, including Italy and Latin America, while ensuring compliance and localized support.
