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Gamblers Connect and IZIGROUP Forge Long-Term Gaming Partnership

A landmark alliance unites two gaming giants—Gamblers Connect and IZIGROUP—to redefine player access and innovation. Will this reshape Europe's betting landscape?

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1 min read
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The image shows a poster advertising the Arcachon Bains de Mer Casino Municipal in Paris, France. It features two people in a boat, surrounded by boats on the water, buildings, trees, and a sky in the background. The poster also has text written on it.

Gamblers Connect and IZIGROUP Forge Long-Term Gaming Partnership

Gamblers Connect has announced a new partnership with IZIGROUP, a major European gaming operator. The deal will integrate IZIGROUP's brands into Gamblers Connect's platform, giving users direct access to its portfolio. Both companies have described the collaboration as a long-term strategic move rather than a short-lived campaign.

IZIGROUP, headquartered in Malta, operates as the exclusive concessionaire for the National Lottery of Malta. It also runs the well-known Dragonara Casino and manages online brands like Dragonara Online Casino and IZIBET, a sports and casino betting platform. The company has built a strong reputation for digital innovation and responsible gaming practices.

In 2021, IZIGROUP reported a total gaming turnover of €920 million. Over the past five years, it has expanded its digital reach across international markets, including Latin America (notably Brazil and Mexico), regulated European regions like Germany and Italy, and emerging Asian markets such as India and the Philippines. This growth has been driven by improved online platforms, higher SEO rankings, and partnerships with leading operators. Gjorgje Ristikj, Founder and CEO of Gamblers Connect, emphasised that the partnership represents a long-term strategic relationship. Gregory Busuttil, Acquisition & Retention Executive at IZIGROUP, echoed this sentiment, calling it 'a true partnership, not just another campaign'.

The agreement will see Gamblers Connect feature IZIGROUP's brands, offering users seamless access to its gaming and betting services. With IZIGROUP's expanding international presence and focus on digital innovation, the partnership is set to enhance both companies' market positions. The collaboration reflects a shared commitment to responsible gaming and long-term growth.

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