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From field hockey to TikTok fame: The rise of Vlad Belousov

A former athlete’s bold pivot to social media stardom—now navigating fame, fortune, and controversy. What’s next for this cryptocurrency-savvy influencer?

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From field hockey to TikTok fame: The rise of Vlad Belousov

Vlad Belousov, a 29-year-old from Orsha, has grown from a field hockey player to a social media star with over 2.5 million TikTok followers. His online presence now spans cryptocurrency concepts, gambling promotions, and internet traffic trading—but his career has not been without controversy.

Belousov’s early years were shaped by sport. As a child, he trained in track and field before switching to field hockey. His mother, a professional field hockey coach, and his brother Andrei—a fellow TikToker and player—helped steer his athletic path. He began his career with a club in Gomel, later moving to Minsk.

From a field hockey player to a social media entrepreneur, Belousov’s career has taken sharp turns. His online influence now stretches across cryptocurrency concepts, gambling, and digital marketing. Yet his methods—and the legal risks tied to them—remain under scrutiny.

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