Francis Ngannou assumes role as Pan-African endorser for Premier Bet brand
Francis Ngannou, the former UFC Heavyweight Champion, has expanded his role with Premier Bet, becoming the company's Pan-African Brand Ambassador. This new agreement, which runs through 2027, represents an expansion and renewal of a previous partnership between Ngannou and Premier Bet.
In his expanded role, Ngannou will be actively involved in marketing campaigns, responsible gambling initiatives, community-focused corporate social responsibility (CSR) projects, and participation in exclusive events across more than 20 African markets.
Ngannou's involvement in marketing campaigns will see him prominently featured in Premier Bet’s advertising and promotional campaigns across Africa. Leveraging his global recognition and inspiring story from Cameroon to international sports stardom, Ngannou aims to deepen brand connection and customer engagement.
As part of the collaboration, Ngannou will take part in customer engagement and exclusive events organized by Premier Bet, enhancing the brand’s visibility and outreach in various African countries. He will also support community-focused CSR projects aimed at social impact within local African communities, aligning with his personal values and Premier Bet’s commitment to social contributions.
Ngannou's role as a brand ambassador also includes actively promoting responsible gambling practices. He will help Premier Bet advocate for consumer protection and safe betting behaviors on a Pan-African scale.
Alexandre Qader, Premier Bet Cameroon's Director of Operations, is thrilled to extend the collaboration with Ngannou. Qader predicts further growth for Premier Bet across Africa due to shared visions with Ngannou. The new alliance is expected to help Premier Bet reach more players and UFC fans across Africa than ever before.
Premier Bet, with over two decades of experience, is a top choice by customers in many African countries. Ngannou's ambition, resilience, and rise from humble beginnings in Cameroon align with Premier Bet's mission and identity.
Ngannou shares Premier Bet's commitment to fair play, a passion for sport, and a focus on customers and their communities. His designation as Premier Bet and Partners Brand Ambassador is a testament to his trust and commitment to the brand.
The expanded agreement between Ngannou and Premier Bet is a strategic integration of Ngannou's status and values into Premier Bet’s multilateral efforts to grow brand recognition, engage customers, uphold social responsibilities, and promote safe gambling practices across Africa.
[1] Ngannou to Deepen Collaboration with Premier Bet as Pan-African Brand Ambassador. (2022). Retrieved from https://www.premierbet.com/news/ngannou-to-deepen-collaboration-with-premier-bet-as-pan-african-brand-ambassador
[2] Ngannou to Lead CSR Projects for Premier Bet. (2022). Retrieved from https://www.premierbet.com/news/ngannou-to-lead-csr-projects-for-premier-bet
[3] Ngannou to Participate in Exclusive Events with Premier Bet. (2022). Retrieved from https://www.premierbet.com/news/ngannou-to-participate-in-exclusive-events-with-premier-bet
[4] Ngannou to Promote Responsible Gambling with Premier Bet. (2022). Retrieved from https://www.premierbet.com/news/ngannou-to-promote-responsible-gambling-with-premier-bet
- Francis Ngannou, as Premier Bet's Pan-African Brand Ambassador, will not only be involved in marketing campaigns but also lead community-focused CSR projects, endorsing their philanthropic endeavors across African markets.
- The expanded partnership between Ngannou and Premier Bet includes a focus on responsible gambling practices, aiming to promote safe betting behaviors across various African business sectors, such as casino-and-gambling and sports finance.
