Fox Sports leverages horse racing to capitalize on the growing sports betting industry
In the picturesque town of Saratoga Springs, N.Y., the old racetrack has been a beloved destination for New Yorkers and New Englanders for decades, drawing tens of thousands of visitors each year. However, the sport of horse racing, often declared dead in the past, is about to get a new lease of life, thanks to the endeavours of Mike Mulvihill.
Mike Mulvihill, the president of insights and analytics at Fox Sports, is placing a significant wager on horse racing. He believes that more horseplayers and casual sports fans learning about the racetrack in Saratoga Springs would make it a destination for viewing.
The organization spearheading this revitalization effort is the Saratoga Springs Preservation Society, with Mulvihill at the helm. The event or announcement, related to sports betting, is set to take place in New York.
The racetrack in Saratoga Springs, compared to the more glamorous Augusta, is described as more democratic and boisterous. This difference, according to Mulvihill, could widen the appeal of the racetrack, making it an attractive destination for both horseplayers and casual sports fans alike.
The article, written by Joe Drape for The New York Times, mentions the racetrack in Saratoga Springs as a potential destination for viewing for both horseplayers and casual sports fans. Fox Sports, with its extensive reach and expertise in sports broadcasting, is confident that it can help revitalize the old racetrack in Saratoga Springs, N.Y.
Despite the racetrack's underappreciated status nationally, the sport of horse racing continues to hold a special place in the hearts of many. With the support of organisations like the Saratoga Springs Preservation Society and the backing of media giants like Fox Sports, the future of horse racing in Saratoga Springs looks brighter than ever.
