Fortuna Entertainment Group acquires Lob in bold Central Europe expansion
Fortuna Entertainment Group (FEG) has taken a majority stake in Montenegrin betting operator Lob. The deal, finalised in October 2025, marks another step in FEG’s expansion across Central and Eastern Europe. A new integrated marketing campaign will follow in mid-2026, targeting key markets with digital-first storytelling. The acquisition of a 51% share in Lob came after a thorough evaluation process. Between July and August 2025, four agencies competed in a tender focused on creative quality, originality, and alignment with FEG’s strategy. The winning concept emphasised thematic storytelling, product-led messaging, and adaptations for local markets.
The campaign will roll out from May 2026 in FEG’s core regions: the Czech Republic, Slovakia, Poland, Romania, and Croatia. Digital channels, particularly YouTube, will lead the execution, with content tailored for online audiences. FEG already partners with major suppliers like Evoplay and Playtech, reinforcing its industry position. The initiative aims to reflect the dynamics of sports betting across different jurisdictions. By combining global themes with local activations, the campaign seeks to engage users in a more personalised way.
The Lob acquisition and upcoming campaign signal FEG’s push to deepen its regional footprint. Digital storytelling and market-specific adaptations will shape the rollout from mid-2026. The strategy builds on existing supplier relationships while targeting growth in Central and Eastern Europe.
