Forms collaboration with Street League Skateboarding on a global scale
Online Betting Operator Stake Partners with Street League Skateboarding
In an exciting development for the world of skateboarding, online betting and gaming operator Stake has entered into a global partnership with Street League Skateboarding (SLS). This partnership will last throughout the SLS Championship Tour season, starting with the recent SLS Miami event and culminating at the Super Crown event in São Paulo in December 2025[1].
The collaboration between Stake and SLS promises to deliver innovative activation elements and experiences to both brands and fans. The partnership is described as being excellent for both brands, with Stake's interests aligning well with the street culture, fashion, music, and raw energy embodied by skateboarding[1].
Key details and scope of the partnership include:
- Branding and Visibility: Stake will have prominent branding on key skate course features during live events. Additionally, the brand will be featured in broadcast segments globally at major skateboarding events, increasing global visibility of both brands[1][2][4].
- Social and Digital Content Integration: The Stake brand will be integrated into unique SLS social content, including the "What's at Stake" event preview and an innovative fan engagement initiative called the Game of S.T.A.K.E.[1].
- Trick of the Year Contest: Stake will be the presenting rights partner of the annual Trick of the Year contest. This contest invites skaters worldwide to submit their best tricks for the prestigious award, with winners announced in December 2025[1].
- Fan Engagement and Event Activations: The partnership will include various fan activations designed to engage audiences and enhance the experience at SLS events throughout the Championship Tour season[2].
Frank Lamicella, CEO of SLS parent company Thrill Sports, expressed excitement about the partnership with Stake, stating, "We're thrilled to have Stake on board as a partner for the 2025 SLS Championship Tour. Their innovative approach and commitment to delivering unique experiences align perfectly with our mission to elevate skateboarding and engage fans worldwide."
Akhil Sarin, chief marketing officer at Stake, commented on the partnership with SLS, stating, "Skateboarding aligns well with the brand's interests, and we're excited to be part of the SLS Championship Tour. We believe this partnership will provide us with a platform to engage with a passionate and vibrant community, while also showcasing our brand in a unique and exciting way."
The first event of the SLS Championship Tour season was the SLS Miami event, where Stake was the presenting rights partner. The partnership will continue through the first SLS Takeover in Santa Monica in May and will culminate with the Super Crown in São Paulo in December 2025.
- This partnership between Stake and Street League Skateboarding (SLS) will extend to incorporate casino-games, as Stake will be the presenting rights partner of the annual Trick of the Year contest, inviting skaters worldwide to showcase their best tricks for the prestigious award.
- In addition to traditional skateboarding events, the collaboration between Stake and SLS will introduce sports-betting elements, with Stake's interests in street culture, fashion, music, and raw energy being reflected in the innovative fan engagement initiative called the Game of S.T.A.K.E.
