Fintech Company in the US receives guidance from Clifford Chance during an acquisition process

Guideline Acquired by Gusto: A Full Circle Moment for Two Industry Pioneers

In a significant move for the retirement planning industry, Guideline, a leading fintech company, has been acquired by Gusto, a prominent U.S. payroll, benefits, and HR software provider. This acquisition marks a "full circle moment" for both companies, according to Guideline's CEO and co-founder, Kevin Busque.

Busque expressed admiration for Gusto's team, led by CEO Josh Reeves, and expressed pride in what Guideline has achieved in transforming the 401(k) industry. Guideline, which offers an online platform for the management of employer-sponsored retirement plans, has grown to hold USD 20 billion in assets and boasts 65,000 customers and over one million savers.

With Gusto, Guideline aims to take the industry further by going deeper with customers, expanding the breadth of their products, and building new tools for simpler and more accessible retirement planning. This acquisition will make it easier for small and growing businesses to stay compliant and provide quality benefits.

The deal was advised by global law firm Clifford Chance, with Devika Kornbacher, partner and global tech co-chair at Clifford Chance, leading the team. José García Cueto assisted the team, providing counsel on data privacy, intellectual property, cybersecurity, and technology aspects of the deal. No terms of the deal have been disclosed.

According to Busque, Guideline and Gusto's missions have always been aligned in championing small and growing businesses. This acquisition is a testament to their shared commitment to making financial services more accessible and user-friendly for businesses of all sizes.

In September 2021, Clifford Chance provided counsel to Guideline, marking the beginning of a successful partnership that culminated in this acquisition in January 2022. Devika Kornbacher expressed pleasure and pride in helping Guideline execute the transaction.

As Guideline and Gusto join forces, the retirement planning industry can look forward to a more streamlined and accessible experience for businesses and their employees alike.

Fintech Company in the US receives guidance from Clifford Chance during an acquisition process