Finnish company Finsus purchases Anticipa Tech to enhance Small and Medium-sized Enterprise (SME) liquidity in Mexico

In a significant move to redefine Small and Medium-sized Enterprises (SME) financing in Mexico, Finsus, a leading FinTech platform, has announced the acquisition of Anticipa, a merchant cash advance platform. This acquisition strengthens Finsus' commitment to providing digital-first, tailored financial products to SMEs.

Anticipa, now a part of Finsus, specializes in advancing future flows of card sales to businesses. The company has provided over $69,978 in advances to businesses primarily selling to end consumers with bank cards. These advances have been used by businesses to meet their liquidity needs for working capital, business expansion, and growth.

The merchant cash advance segment in Mexico, where Anticipa operates, represents a market of over 400 billion pesos. The integration of Anticipa's technology will enable Finsus to meet the specific needs of each enterprise more effectively.

Finsus' new financing product offering, secured against a business's card sales flow, will be up to $8,073. This product will be delivered entirely through a digital channel, aligning with Finsus' digital-first approach. Juan Fernandez Casas, CEO of Anticipa, highlighted that this new product will provide a much-needed solution to the challenges faced by SMEs in Mexico.

BBVA Mexico acquired Anticipa's technology in August 2025 with the aim of improving financing for SMEs. However, the integration of Anticipa into Finsus signifies a new chapter in the company's journey. Carlos Marmolejo, CEO of Finsus, stated that the deal is about improving financial inclusion for SMEs in Mexico.

The card payments market in Mexico reached over USD 103 billion in 2023 and continues to grow at double-digit rates annually. The acquisition of Anticipa further advances Finsus' goal of creating a more inclusive, competitive, and digitally empowered financial ecosystem in Mexico.

The combined entity, Finsus, aims to provide financial solutions to the challenges faced by SMEs in Mexico. By leveraging Anticipa's technology, Finsus will be better equipped to drive SME growth in Mexico, sharing a vision with Anticipa to this end. Finsus operates under the oversight of the National Banking and Securities Commission (CNBV) in Mexico.

In conclusion, the acquisition of Anticipa by Finsus marks a significant step forward in the FinTech industry's efforts to provide innovative, digital-first financial solutions to SMEs in Mexico. The new financing product offering, delivered entirely through a digital channel, will undoubtedly contribute to improving financial inclusion for SMEs in Mexico.

Finnish company Finsus purchases Anticipa Tech to enhance Small and Medium-sized Enterprise (SME) liquidity in Mexico