FashionTV and BetMGM Launch Luxury Casino Games in North America

Glamour meets gaming as FashionTV's iconic brand arrives on BetMGM. A bold new twist on casino classics—only in Michigan and New Jersey for now.

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2026 March 18 . 7:03 PM

1 min read

The image shows a group of men playing roulette in a casino. They are wearing blazers, ties, and... — The image shows a group of men playing roulette in a casino. They are wearing blazers, ties, and shirts, and are standing around a table with coins and other objects on it. In the background, there is a wall and a lamp hanging from the ceiling. The image is in black and white.

FashionTV and BetMGM Launch Luxury Casino Games in North America

FashionTV Gaming Group has teamed up with BetMGM to bring luxury-themed casino games to North America. The partnership introduces exclusive FashionTV-branded titles to BetMGM's online platform, blending high-end style with gaming. Both companies have described the collaboration as a major milestone for the industry.

Players in Michigan and New Jersey can now access FashionTV Blackjack and FashionTV Roulette on BetMGM Casino and Borgata Online Casino. These games promise a sleek, immersive experience, merging casino gameplay with FashionTV's signature glamour. The branded titles stand out for their polished design and sophisticated atmosphere.

The deal marks the first time FashionTV's luxury lifestyle brand enters the online gaming space in North America. Moshe Cohen, founder and president of FashionTV Gaming Group, highlighted the excitement of expanding into this market. He emphasised the unique appeal of bringing FashionTV's aesthetic to casino entertainment.

Oliver Bartlett, BetMGM's vice president of gaming, noted that the partnership fits the company's goal of reshaping iGaming. With over 5,400 titles in its North American library, BetMGM continues to prioritise high-quality content. More FashionTV-branded games are expected to roll out across all US markets where BetMGM operates under licence.

The collaboration between BetMGM and FashionTV Gaming Group is now live, starting with two exclusive table games. Players in select states can experience the fusion of fashion and gaming immediately. Further branded content will follow as the partnership expands across BetMGM's licensed regions.