FanDuel secures ownership of BeyondPlay in recent announcement
In a significant move for the US iGaming market, FanDuel Casino, the leading iGaming brand under FanDuel Entertainment, has announced the acquisition of BeyondPlay. This B2B technology venture offers next-generation iGaming software, including a market-proven, best-in-class jackpot technology and innovative multiplayer software capabilities.
Asaf Noifeld, Managing Director at FanDuel Casino, expressed his excitement about welcoming BeyondPlay's experienced team to FanDuel. He believes that this acquisition will significantly contribute to FanDuel's growth strategy by enriching its casino offerings with advanced jackpot mechanics and player engagement tools.
Karolina Pelc, CEO at BeyondPlay, expressed her gratitude for the acquisition. She highlighted that this strategic move will enhance FanDuel Casino's iGaming offer, particularly with the addition of BeyondPlay's products such as the Jackpot Management System and the Multiplayer Software.
The Jackpot Management System offers content-agnostic and highly customizable jackpot campaigns, allowing FanDuel Casino to expand its progressive jackpot offerings across multiple US states. The Multiplayer Software, on the other hand, allows multiple users to participate in the same casino game sessions, pool their stakes, and share their entertainment experience.
The acquisition has already enabled FanDuel Casino to launch "FanDuel Casino Jackpots" featuring over 150 progressive jackpots in states like New Jersey, Pennsylvania, and Michigan. This move has significantly increased FanDuel Casino's market share, which grew to 26% in Q4 2023, up 5% year-on-year.
The impact on the US iGaming market includes enhanced product offerings, market expansion and competitive advantage, and localized multi-state reach. FanDuel Casino now boasts an extensive portfolio of over 2,000 slot games and 150+ jackpots, making it a leading choice for players seeking progressive jackpots and a wide variety of games.
With the integration of BeyondPlay’s expertise, FanDuel has diversified its gaming content and increased player engagement, thus improving its competitive edge in a regulated and rapidly expanding US market. The acquisition also allows FanDuel to roll out innovative jackpot features in various jurisdictions, enhancing cross-state promotional capabilities and player retention.
BeyondPlay, founded by Karolina Pelc in 2021, has successfully obtained supplier operating licenses in key regulated jurisdictions, including the UK, Malta, Ontario (Canada), and Sweden. It has also partnered with leading game studios and secured funding from leading industry venture capitalists, entrepreneurs, and investors.
FanDuel Entertainment is the world's leading sports betting and iGaming company. As the operator of the #1 sportsbook and #2 iGaming brand in the US, FanDuel is committed to continuously improving its iGaming proposition. The acquisition of BeyondPlay is a testament to this commitment and a strategic move to solidify its position in the US iGaming market.
[1] Source: FanDuel Press Release, [Date] [2] Source: BeyondPlay Press Release, [Date]
The acquisition of BeyondPlay, a technology provider known for innovative iGaming software, will empower FanDuel Casino to enhance its casino offerings with advanced jackpot mechanics and player engagement tools, thereby bolstering its financial growth. With BeyondPlay's expertise now integrated, FanDuel Entertainment, a leading player in sports betting and iGaming, can diversify its gaming content, bolster player engagement, and solidify its position in the competitive US market, utilizing cutting-edge technology in casino-and-gambling operations and sports betting finance.
