Fabletics introduces the Any-Wear Line

In a move to cater to the growing demand for multi-purpose styles, activewear retailer Fabletics has launched the Any-Wear collection. This new line, designed for wear anywhere and any time, is now available online and in Fabletics stores across the U.S. and Europe.

The Any-Wear collection, consisting of 18 different pieces, includes pants, a new midi dress style, and more. According to Jennifer Chevchek, vice president of Women's Design at Fabletics, the collection is designed to allow customers to wear Fabletics 24 hours a day, 7 days a week. The pieces in the collection are also designed to be mixed and matched, offering customers a variety of stylish options.

Fabletics, known for its athletic wear, has been expanding its offerings. Last year, the company introduced a fitness app, and in April 2020, it launched a men's line. The retailer is also venturing into other areas, as it reportedly engaged Morgan Stanley and Goldman Sachs in July 2021 to prepare for an Initial Public Offering (IPO). If successful, a potential IPO for Fabletics would add to the wave of public listings by e-commerce companies.

The retail industry is increasingly leveraging consumer data to personalize the shopper experience. Fabletics is no exception, using consumer data to tailor its offerings and provide a more customised shopping experience. This increased availability of consumer data is opening up new opportunities for retailers.

In addition to the Any-Wear collection, Fabletics has also introduced a Velour clothing line and a loungewear line called Lounge. The company has also launched a resale program in July, further demonstrating its commitment to sustainability and customer-centric initiatives.

With the Any-Wear collection, Fabletics is responding to the growing casualization of workwear and consumers wanting multi-purpose styles. The collection includes sizes ranging from XXS to 4X, ensuring inclusivity for a wide range of customers. This new line is a testament to Fabletics' innovative approach to activewear and its commitment to meeting the evolving needs of its customers.