Exploring the intersection of sports and music through Burna Boy endorsement
Swiss Sports Brand On Collaborates with Afrobeats Star Burna Boy
In an exciting development, Swiss performance sportswear brand On has announced a multi-year collaboration with music superstar and Afrobeats pioneer Burna Boy. This partnership, which aims to fuse sport, culture, and creativity, is set to present tennis in an entirely new light.
On, known for igniting the human spirit through movement, shares a similar ethos with Burna Boy, whose art achieves the same. The collaboration will focus on tennis, building on On's global event series, 'Clubhouse Nights.'
The series, which blends tennis, music, and art, will take place in New York, Miami, and Paris. A short film, directed by Rollo Jackson, has been launched to introduce the collaboration, blending Burna Boy's aesthetic with On's Swiss roots.
Burna Boy's manager, who is involved in the collaboration with the Swiss performance outdoor brand, is his mother, Bose Ogulu. The partnership between the music superstar and On is about creating things together that will inspire.
On's chief executive, Martin Hoffmann, said the partnership is built on a shared spirit. Burna Boy commented on the partnership, stating that it is about shaking things up and creating new energy in the world of sports.
The collaboration between Burna Boy and On will continue to champion self-expression and community. On will collaborate with Burna Boy on products and experiences, with the goal of presenting tennis in a fresh, vibrant, and culture-forward manner.
Burna Boy's approach to everything he does encompasses music, sport, community, and culture, and he believes that On understands this. The collaboration between the music superstar and On is a special moment for the brand, as they embark on this exciting journey together.
On already has a brand partnership with actress Zendaya, and this new collaboration with Burna Boy further cements their commitment to working with influential figures who embody their values and ethos. The collaboration between Burna Boy and On promises to be a dynamic and inspiring partnership, and fans of both are eagerly awaiting its unfolding.
