Explore the novel, all-natural component prepared for the post-pandemic consumer market

In the wake of the global pandemic, consumers have shown a growing interest in innovative natural beauty and personal care (BPC) products. This shift reflects not only a desire for effective solutions but also a concern for the environment, setting the stage for research and development (R&D) to play a crucial role in managing the climate crisis.

One such innovation is Wonderage™, an innovative natural ingredient developed by the company Provital. This ingredient, derived from monk fruit extract, has demonstrated remarkable effects, particularly during the COVID-19 pandemic, where it has shown an improved effect on consumers' mental health.

The emotional impact of Wonderage™ was meticulously monitored using AI tools such as Mindlogics® and ImageLab®. A neuro study conducted with Kernel Business Consulting (KBC) revealed that volunteers subconsciously felt amazing, happy, and experienced an improved quality of life when using Wonderage™, with 29 percentage points above their conscious answers.

The study on Wonderage™'s emotional benefits significantly contributed to the incredible results obtained in vivo on the skin of volunteers, offering a unique combination of looking good and feeling great.

In the post-COVID-19 era, transparency and expertise will be key differentiators for brands. Consumers want to be assured of a product's efficacy and ethics, and Provital's integration of technology in the development of Wonderage™ sets a precedent for this approach.

This focus on harnessing science and nature is a trend that relevant BPC brands are embracing to appeal to consumers' rapidly evolving preferences. In fact, 87% of Indonesian consumers trust beauty products created by scientists, a figure that grows to 94% for women aged 25-34 (Mintel, 2020).

The transformation in every industry during the pandemic can be divided into two key areas: technology and sustainability. By combining these elements, Provital developed a truly innovative natural ingredient that aligns with the most successful BPC brands' strategy in the post-COVID-19 era.

Provital's innovation, Wonderage™, was awarded the BSB innovation prize in the actives/raw materials category, further validating its significance in the industry. In a connected era where social media serves as a key forum for consumer scrutiny, this recognition is a testament to the product's merit.

As mental wellbeing becomes a higher priority for many, particularly women aged between 18-34 in the United States, products like Wonderage™, with a verifiable impact on emotional wellbeing, are increasingly relevant. The most successful BPC brands will be those that can successfully connect consumers' demand for scientifically proven claims with a coherent narrative about their health benefits for mind and body.

In conclusion, the global pandemic has sparked a shift in consumer preferences towards innovative, natural, and scientifically backed BPC products. Provital's Wonderage™ is a prime example of this trend, demonstrating the potential for technology and sustainability to drive innovation in the industry.

Explore the novel, all-natural component prepared for the post-pandemic consumer market