Experian teams up with LightBoxTV to enhance smart television advertising solutions

In a groundbreaking move, Experian, a leading global information services company, and LightBoxTV, a leading media planning platform, have announced a strategic integration. This collaboration, announced on September 2nd, 2025, marks a significant step towards data-driven, targeted advertising strategies.

At the helm of Experian Marketing Services for the UK and Ireland is Colin Grieves, the Managing Director. Mr. Grieves emphasised the importance of TV as a critical channel for brands looking to scale and grow. He highlighted the value of the collaboration in helping advertisers strike a balance between broad reach and smart targeting.

The integration between Experian and LightBoxTV brings Experian's audience intelligence into LightBoxTV's media planning platform. This means advertisers can now tap into a wealth of insights, including household composition, life stage, financial status, and spend potential. This shift away from basic demographics opens up a world of opportunities for advertisers to run smarter, more effective campaigns on both linear and connected TV.

Dean Cussell, the COO of LightBoxTV, expressed his excitement about the partnership. He stated that Experian brings a level of trust and intelligence that's hard to rival. This integration continues LightBoxTV's strategy of building a connected planning ecosystem that unites technology, insight, and trusted partners.

The partnership aims to help users identify new customer segments, improve return on investment, and reduce wastage. It further streamlines workflows within the advertising industry, making it easier for advertisers to plan and execute their campaigns more efficiently.

Experian audience segments are distilled from real-world data sources and mapped to 95% of the UK population. This means that the insights gained from this collaboration are highly relevant and representative of the UK market.

In conclusion, the collaboration between Experian and LightBoxTV brings together best-in-class data and a next-generation planning platform. This integration empowers LightBoxTV users with a deeper level of precision for their campaigns, enabling them to make smarter, data-powered decisions built from trusted, credible sources. This partnership is set to revolutionise the advertising industry, making it more targeted, efficient, and effective.

Experian teams up with LightBoxTV to enhance smart television advertising solutions