Expands expansion in collaborations, confirming a thriving first half of 2025 for Evoplay.
Evoplay, a leading provider of online gaming solutions, has been making waves in the industry with a series of significant achievements in the first half of 2025.
The Malta-based company recently clinched the Slots Provider of the Year award at the AffPapa Awards, adding another feather to its cap. But the real buzz is about its foray into the lottery sector.
Evoplay's lottery offering has made a significant leap with its partnership with Azerlotereya OJSC, the state-owned lottery operator in Azerbaijan. This collaboration aims to bring e-instant win content to the Azerbaijan lottery market, marking a key expansion in Evoplay's presence in the lottery sector, particularly in the digital instant-win segment.
This strategic move into state lotteries sees Evoplay supplying innovative electronic instant-win games, which complement traditional lottery products and cater to growing online lottery demand. The partnership, announced in July 2025, serves as a notable market expansion for Evoplay beyond its traditional gaming and casino offerings.
Apart from this, Evoplay has been actively expanding into new verticals. The company launched 19 new titles in the first half of 2025, including the digital lottery entertainment title, Adrenaline Rush: Scratch. This title garnered attention when it won the Game Design & Art Direction trophy at the SBC Awards Europe.
Evoplay's focus on quality content delivery is evident in the 21% growth in Gross Gaming Revenue (GGR) on its games. Player activity on Evoplay's games also saw a substantial increase of 47% compared to the same period last year, and the total bet amount on its games increased by 24%.
The company's internal promotions demonstrate its commitment to nurturing talent from within. Ihor Zarechnyi, the Chief Commercial Officer at Evoplay, stepped down from his position, but his contribution to Evoplay's global growth and partner expansion will be remembered. His departure paved the way for Anton Gyria's promotion to Director of Business Operations and Olga Pronak's promotion to Head of Key Account Management. Vasilena Gekova was also appointed as Head of Finance at Evoplay.
Evoplay also established new partnerships with Loteriฬas Torito in Peru and Azerlotereya in Azerbaijan for its lottery offerings. The company's commitment to building momentum in the months ahead remains unwavering, as it continues to strengthen its internal teams and reward dedication as it expands globally.
In addition, Evoplay launched the Affiliate Hub, a platform for media and affiliate partners. This move underscores Evoplay's dedication to fostering strong relationships with partners and expanding its network.
All in all, Evoplay's first half of 2025 has been marked by expansion into new verticals, exceptional content delivery, and valuable partnership establishment. The company's strategic moves and commitment to quality content and partnerships position it well for continued success in the future.
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- Evoplay's strategic move into the lottery sector, marked by their partnership with Azerlotereya OJSC, is not only an expansion in their presence in the lottery sector, but also a foray into technology-driven instant win games, moving beyond their traditional casino offerings.
- The success of Evoplay's digital lottery entertainment title, Adrenaline Rush: Scratch, demonstrates their ability to leverage technology in the finance industry, as it won the Game Design & Art Direction trophy at the SBC Awards Europe.
