Expanded Vitamins and Supplements Market Estimation: Anticipated Reach of USD 242.5 Billion by 2034

The Asia-Pacific (APAC) region is driving the growth of the global vitamins and supplements market, accounting for a significant 48.9% share and a value of USD 63.7 billion. Key markets like China and India are leading this charge due to rapid urbanization, lifestyle changes, and an expanding middle class.

Adults make up the largest consumer group, accounting for a 46.5% share, driven by increasing health awareness. The preference for supplements in the region is leaning towards products that support heart health, immunity, mental clarity, and energy. Multivitamins, favored for their comprehensive nutrient coverage and convenience, dominate the market with a 47.5% share.

Companies are innovating in various ways to cater to this growing demand. Haleon, a spin-off from GlaxoSmithKline plc (GSK), recently launched Emergen-C Immune+ with Zinc & Vitamin D and focuses on gummy vitamins and probiotic blends for gut health. Similarly, Pfizer Inc. entered the market with Centrum vitamins, emphasizing science-backed formulations and immune health supplements.

Innovation is not limited to product formulations. Companies are also investing in sustainable packaging and organic formulations, as well as plant-based ingredients. Bayer AG introduced Berocca Performance, a B-vitamin complex for mental and physical energy, and invested in digital health tools.

The APAC region's dominance in the market is also due to rising health awareness, growing disposable incomes, and a high incidence of chronic lifestyle diseases across its vast population. This, coupled with the region's role as a manufacturing hub, attracting global companies with favorable policies, cost-effective production, and skilled labor, further solidifies its position.

In Japan and South Korea, cultural trust in natural and herbal products encourages supplement use. Brands like Amway Corp.'s Nutrilite are expanding their offerings, launching products like Nutrilite Vitamin D Plus and venturing into beauty supplements with Collagen Plus.

Glanbia plc is another company that has expanded its vitamin and supplement offerings, focusing on immune-support blends and plant-based proteins. The company that released a higher-quality Vitamin D and K supplement in 2025 is JSHealth Vitamins with their premium vegan Vitamin D3 formula combined with Vitamin K2.

The global Vitamins And Supplements Market is projected to reach USD 242.5 billion by 2034, growing at a CAGR of 6.4% from 2025 to 2034. The preferred form of supplements in the APAC region is tablets, valued for their convenience, precise dosage, and storage ease, and appealing to a wide demographic. Pharmacies & drugstores are the leading distribution channel, capturing a 43.4% share, trusted for health-related purchases.

In conclusion, the APAC region is leading the global vitamins and supplements market with its rapid growth, increasing health consciousness, and innovative approaches to product development and distribution. The future of supplementation in the region looks promising, shaped by digital health tools and sustainable practices.

Expanded Vitamins and Supplements Market Estimation: Anticipated Reach of USD 242.5 Billion by 2034