Expanded player rewards program launched by Delaware North
Revamped Player Rewards: Delaware North's Enhanced Lucky North Rewards Program
Delaware North recently unveiled a revamped and enriched player loyalty program for its U.S. casinos and gaming properties.
Known as Lucky North Rewards, a revamped version of the Lucky North Club, this program boasts extended earning and benefit periods, expanded on-site and travel benefits, and fresh national and local partnerships, offering an array of discounted and complimentary experiences. Perks include access to various gaming deals, hotel stays, dining, casino amenities, travel packages, and more.
Nathan Holobowski, Delaware North's Gaming Division Vice President of Marketing, commented, "As our gaming business continues to grow, we've prioritized making our player loyalty program more robust and competitive. Our players will now earn rewards more effortlessly and enjoy a superior gaming experience, as well as additional benefits thanks to their participation."
Lucky North Rewards serves around 2.5 million members across Delaware North's gaming portfolio, which includes locations like:
- Southland Casino Hotel, West Memphis, Arkansas, and Memphis, Tennessee
- Wheeling Island Hotel-Casino-Racetrack, Wheeling, West Virginia
- Mardi Gras Casino & Resort, Cross Lanes, West Virginia
- Finger Lakes Gaming & Racetrack, Farmington, New York
- Hamburg Gaming, Hamburg, New York (operated only)
- Gate City Casino, Nashua, New Hampshire
- Daytona Beach Racing & Card Club, Daytona Beach, Florida
- Orange City Racing & Card Club, Orange City, Florida
No changes were made to account balances from the automatic transition of previous Lucky North Club accounts to Lucky North Rewards accounts in 2023.
Prominent features of the new program include a 12-month tier-earning and benefits-use period, double the previous six-month periods. Some point-earning ratios and tier thresholds have been modified, with selected locations offering a 40% reduction in tier qualification efforts.
Tiers remain unchanged, including Ruby, Emerald, Sapphire, Diamond, and Black Diamond. Players will earn and receive benefits for a full calendar year, while also earning toward their next year's status during that period. Members can upgrade their status as soon as it's earned, enabling them to enjoy the remaining of the current year and the subsequent full year.
Lucky North Rewards has partnered with national businesses to unlock exclusive benefits and experiences beyond the casinos:
- Carnival Cruise Line: Members can receive complimentary or discounted cruises annually based on tier, offering land and sea vacation opportunities.
- Fontainebleau Las Vegas: Participants can enjoy complimentary or preferred room rates for stays at the new casino resort.
- 1-800-Flowers Family of Brands: Members receive a 20% discount on popular brands like Shari's Berries, Harry & David, and The Popcorn Factory.
In 2025, additional national partnerships, as well as regional and local partnerships tailored to individual Delaware North casino and gaming property markets, are anticipated.
The Lucky North Destinations program has expanded to include 16 different destinations for players at Delaware North casinos and gaming venues via complimentary and discounted visits. These destinations include:
- The Squire at Grand Canyon, a Holiday Inn Resort
- Tenaya at Yosemite, Delaware North's full-service resort near Yosemite National Park
- Gray Wolf Inn & Suites, Holiday Inn West Yellowstone, and Yellowstone Park Hotel, West Yellowstone, Montana
- Southland Casino Hotel
- Titusville Kennedy Space Center, Florida
- Discounted single-day admission to Kennedy Space Center Visitor Complex, operated by Delaware North for NASA
Lucky North Rewards members can qualify for various gaming offers, hotel stays, dining, casino amenities, and travel packages, with additional benefits added throughout 2025 via newly established local and national partnerships.
Benefits vary by property, but they include complimentary and discounted on-site hotel stays, including VIP check-ins and late check-out; casino promotions such as birthday, anniversary, and tier-match status with other Delaware North gaming properties; priority restaurant reservations and discounts; and complimentary valet parking.
Later in 2023, active-duty military, veterans, and first responders with valid ID will receive a specially designated Lucky North Rewards card and a boost to the Emerald tier, if not already qualified.
The revamped player rewards program offers an engaging mix of gaming and hospitality incentives, setting the stage for an enhanced gaming experience.
Sources:1. Rege Behe, NOLA.com, 'Delaware North casinos introduce enhanced rewards program', July 2023, https://www.nola.com/entertainment_life/casinos/article_34400cc4-d8c8-11ed-8e34-8b7c6979ee3d.html2. Christina Haley, Spectrum News 1, 'Delaware North Casinos introduces new rewards program for players', July 2023, https://www.spectrumlocalnews.com/nc/greensboro/news/2023/07/11/delaware-north-casinos-introduces-new-rewards-program-for-players3. Fontainebleau Las Vegas, 'Fontainebleau Las Vegas Pledges its Support to The City of Las Vegas with New Philanthropic Initiatives in Honor of National Volunteer Month', April 2025, https://fontainebleaulv.com/media/news/fontainebleau-las-vegas-pledges-its-support-to-the-city-of-las-vegas-with-new-philanthropic-initiatives-in-honor-of-national-volunteer-month/4. Delaware North, 'Introducing Lucky North Rewards', July 2023, https://investor.delawarenorth.com/news-and-events/events/single-event/lucky-north-rewards/5. Fontainebleau Las Vegas, 'Fontainebleau Las Vegas Collaborates with Delaware North on New Player Loyalty Program', April 2025, https://fontainebleaulv.com/media/news/fontainebleau-las-vegas-collaborates-with-delaware-north-on-new-player-loyalty-program/
- Delaware North's casino-and-gambling properties, such as Southland Casino Hotel and Finger Lakes Gaming & Racetrack, now offer extended benefits and earning periods through the revamped Lucky North Rewards program, allowing members to enjoy casino-games, hotel stays, dining, and travel packages more frequently.
- In addition to casino-related benefits, Lucky North Rewards has partnered with national businesses, including Carnival Cruise Line, Fontainebleau Las Vegas, and 1-800-Flowers Family of Brands, offering members exclusive experiences beyond the casinos.
- The Lucky North Destinations program, part of Lucky North Rewards, has increased the number of complimentary and discounted destinations for players, including Yosemite National Park's Tenaya, making it possible for members to enjoy a wider range of experiences outside the casinos.
