Expanded Men's Grooming Industry Forecasted to Reach a Value of 77.9 Billion USD by 2034

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The men's personal care market is experiencing a significant surge, with a compound annual growth rate (CAGR) of 8.9% from 2025 to 2034, projecting a value of approximately USD 77.9 billion by 2034. This growth is driven by a variety of factors, from the increasing awareness of self-care to the expanding range of grooming products catering to diverse needs.

One of the key trends in the market is the focus on self-care. According to a survey, 73% of people are more aware of the need for self-care, and 72% use self-care as a reward after a long week. This shift in consumer behaviour is reflected in the growing demand for products that promote relaxation and wellness, such as beard oils, balms, and grooming kits, and skin care products like facial cleansers, moisturizers, and sunscreens.

The market is also witnessing a rise in the use of "me-time," with 42% of single individuals making space for it, compared to 30% of those in relationships. This trend is further bolstered by the increasing number of people associating self-care with physical health and body care (74%).

In terms of product innovation, brands are developing products with multifunctional benefits, such as combining skincare with sun protection or anti-aging properties. Advancements in hair care are also evident, with products featuring peptides to promote scalp health and reduce hair loss.

The market is, however, faced with challenges such as the abundance of products making it challenging for brands to differentiate themselves and capture consumer attention. The availability of counterfeit grooming products also poses risks to consumer safety and brand reputation.

To combat these challenges, brands are implementing campaigns that educate consumers on the benefits and proper use of grooming products, and offering eco-friendly packaging and formulating products with natural ingredients to attract environmentally conscious consumers.

In the realm of acquisitions, Unilever, Procter & Gamble Company, L'Oréal S.A., and Shiseido Company, Limited, have made strategic moves to expand their portfolios in high-growth areas, particularly premium haircare and skincare. Notably, Unilever acquired the biotech haircare brand K18, while Shiseido acquired DDG Skincare Holdings LLC.

The North American region is poised to maintain a dominant position in the global men's personal care market, with an estimated market value of USD 11.6 billion in 2024, accounting for 35.6% of the total market share. This is followed by Europe, Asia-Pacific, and other regions.

In conclusion, the men's personal care market is a dynamic and evolving space, driven by consumer trends, product innovations, and strategic acquisitions. Brands must keep pace with these changes, continually innovating and adapting to meet the evolving needs of their customers.

From daily grooming and hygiene products like deodorants, body washes, and shampoos, to premium grooming products like beard oils, balms, and grooming kits, the market offers a wide range of choices for consumers seeking to prioritise self-care and wellness. As more individuals recognise the importance of self-care, the market is expected to continue its robust growth in the coming years.

Expanded Men's Grooming Industry Forecasted to Reach a Value of 77.9 Billion USD by 2034