Expanded Market Access for BGaming's Game Titles Afforded by Swedish License
BGaming, a leading provider of digital casino games, has secured authorization from the Swedish Gambling Authority (Spelinspektionen) to operate within Sweden's regulated iGaming market. This move marks a significant expansion for BGaming, as it enters one of Europe's more tightly regulated and competitive jurisdictions.
Sweden's iGaming market is renowned for its stringent compliance requirements. To ensure alignment with these standards, BGaming's Head of Legal and Compliance, Antanina Ivanova, emphasized the company's commitment to meeting rigorous compliance benchmarks in Sweden. Each game in BGaming's Swedish portfolio has been certified to meet the standards required by the Swedish market.
BGaming's strategy for expansion in the highly regulated Swedish iGaming market centers on obtaining a B2B license, enabling it to supply its games directly to licensed Swedish operators. By meeting Sweden’s strict regulatory standards on compliance, technology, and game fairness, BGaming establishes credibility and aligns itself with leading studios in the market.
Key elements of BGaming’s strategy include:
- Regulatory compliance and technical certification: Passing rigorous legal and technical checks to gain approval, reinforcing BGaming’s reputation as a trustworthy provider in Europe’s strictest gambling environment.
- Targeted game rollouts: Launching popular titles such as the fast-paced slot Merge Up to appeal to Sweden’s experienced, high-spending players.
- Building partnerships with local operators: Providing games to licensed Swedish casinos to expand market reach and player engagement under regulated conditions.
- Complementing broader European growth: Integrating the Swedish market entry into BGaming’s wider strategy of entering regulated jurisdictions across Europe, thereby strengthening its European presence and long-term objective of becoming a major player in regulated iGaming markets.
- Commitment to player protection: Adhering to strict advertising, responsible gambling, and player protection rules demanded by Sweden, signaling a proactive approach to compliance and responsible gaming.
As a result of this strategic approach, BGaming's portfolio can now be integrated into local platforms in Sweden, making its content available to Swedish-licensed online casinos. The BGaming portfolio in Sweden includes titles such as Merge Up and Aztec Clusters, along with future releases.
BGaming offers 422 casinos and 238 games, including slots, table games, and tournaments. This expansion into Sweden continues a pattern of gradual regulatory approvals across multiple European territories, as BGaming aims to adapt its content offering to fit local market preferences while focusing on sustainable growth within regulated markets rather than pursuing expansion through loosely controlled jurisdictions.
The license was granted under the official decision framework of Spelinspektionen, Sweden’s national gambling regulator. BGaming's entry into the Swedish market expands its reach in Europe, opening the possibility for operators in Sweden to integrate a broader range of BGaming titles while ensuring compliance with national regulatory requirements. Successfully meeting these criteria positions BGaming as a qualified and trusted supplier in the Swedish market.
