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In an exciting collaboration, British designer Yinka Ilori has teamed up with M.A.D.Editions, the innovative watch brand known for its expensive and unique timepieces, to create a collection of three multicoloured watches.

The new watches, named Sun, Nature, and Water, are a testament to Yinka Ilori's signature style, which is characterised by bold colours and patterns. The development of this collection involved collaboration with watchmakers MB&F and L’Epée 1839, known for their craftsmanship and mechanical artistry.

Max Busser, the founder of M.A.D.Editions and often referred to as the godfather of innovative watchmaking, reached out to Yinka Ilori after being impressed by his work featured in a magazine. The collaboration has resulted in watches that not only tell the time but also serve as visual representations of Yinka Ilori's sources of inspiration and energy.

Each watch in the collection features symbols representing growth, water, nature, and inspiration. The Sun watch, for instance, has a sunburst design, while the Nature watch showcases various flora and fauna. The Water watch, on the other hand, features ripples of water, reflecting the fluidity of the element.

Yinka Ilori, a staple of British design for over a decade, has previously worked with renowned companies such as Adidas, Lego, and Pepsi. Last year, he made headlines when he took over Piccadilly Circus with his eye-catching artwork.

Interestingly, the latest collaboration might not have occurred without LinkedIn. It was through this professional networking platform that Max Busser was able to reach out to Yinka Ilori, following their initial encounter in a magazine. After the success of this collaboration, Yinka Ilori has been using LinkedIn extensively to seek out and secure more collaborations.

M.A.D in M.A.D.Editions stands for Mechanical Art Devices, a testament to the brand's commitment to combining art and technology in their creations. The new collection, with its mismatched straps and vibrant designs, is no exception to this ethos.

In conclusion, the Yinka Ilori x M.A.D.Editions collaboration has resulted in a stunning collection of watches that not only tell the time but also serve as visual narratives of Yinka Ilori's creative journey. Whether you're a fan of Yinka Ilori's work or simply appreciate innovative design, these watches are sure to catch your eye.