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Examining the Potential Utilization of Provided Information by the Commission

The future of advertising and content production may increasingly involve AI, yet Germans exhibit caution towards this shift. A global survey by Ipsos reveals the public's sentiment towards AI being utilized to generate advertising themes. Our online media platform offers current industry news...

Investigators are considering employing the data submitted by the applicant.
Investigators are considering employing the data submitted by the applicant.

Examining the Potential Utilization of Provided Information by the Commission

In a comprehensive survey conducted by Ipsos, one of the world's leading market research companies, it has been revealed that while Germans are generally skeptical about the use of artificial intelligence (AI) in companies and brands, there is a growing acceptance of AI in various aspects of life.

The survey, which involved 23,216 respondents across 30 countries, found that 59% of Germans have a good understanding of AI. This figure represents an increase in understanding compared to previous years.

One area where Germans are particularly enthusiastic about AI is entertainment. 44% of respondents expect improvements in entertainment offerings through AI. However, opinions on the use of AI are divided, with 46% feeling nervous and 45% being enthusiastic.

When it comes to trust, Germans are less trusting of AI compared to other countries, especially in combating misinformation. Only 48% of Germans trust AI compared to a global average of 66%. This skepticism is particularly evident in AI-generated product reviews, causing mistrust in 43% of cases.

Despite this, 49% of Germans believe that the benefits of AI outweigh the disadvantages, an increase from previous years. This positive attitude is further demonstrated by the fact that 40% of Germans see efficiency gains in their daily lives through AI.

The survey also revealed that Germans prefer content created by humans on marketing websites (60%) and in photojournalistic contributions (73%). However, 79% of Germans demand that the use of AI be disclosed.

Dr. Christoph Preuß, CEO of Ipsos Germany, commented on the survey and the trend of AI acceptance in Germany. He stated that the better AI becomes, the stronger the willingness and pressure to use it in knowledge work. He interpreted the results as showing a positive attitude trend towards the use of AI in Germany.

Acceptance of AI in Germany is growing despite skepticism, according to Ipsos. 40% of Germans know in which products AI is used, and 59% of Germans expect AI to significantly change their lives in the next few years. Moreover, 63% of Germans believe that AI will increasingly take over tasks such as creating news in the future.

In conclusion, while Germans are generally skeptical about the use of AI, there is a growing acceptance of AI in various aspects of life. This trend is expected to continue as Germans become more familiar with AI and its potential benefits.

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