Event Details for HPA Tech Retreat 2025 Unveiled

The 2025 Hollywood Professional Association (HPA) Tech Retreat is set to take place from February 16-20 at the Westin Rancho Mirage Golf Resort & Spa in Rancho Mirage, California. This annual event is a hub for industry professionals to discuss, learn, and connect about the latest advancements in media technology.

On Monday, February 17, the focus will be on Affordable Production, with full details to be announced soon. The main event day, on Thursday, February 20, promises a packed schedule filled with informative sessions, panel discussions, and keynote speakers.

Thursday's Highlights

AI Applications in Media Workflows: Thomas True will moderate this session, exploring the role of artificial intelligence in media production.
Navigating the New Normal: Production Trends and Industry Shifts in TV and Film: Alex LoVerde will share insights on the evolving landscape of TV and film production.
Vid2Vec: The First AI-Driven "Narrative Grammar" for Film & TV: Yves Bergquist will delve into the world of AI-driven narrative grammar and its potential impact on the film and TV industry.
AI Was Not the Great Disrupter: John Footen will moderate a panel discussion featuring Jason Williamson and Seth Hallen, exploring the role of AI in the media industry.
Media Cyber Security and Trust: Hans Hoffmann will discuss the importance of cybersecurity and trust in the media industry.
Love Hurts-But It Doesn't Have to in the Cloud!: Annie Chang will moderate a session focusing on managing cloud services effectively.
Creative Flow or Friction? Exploring Artists' Emotional and Cognitive Responses to AI in Media Production: Renard Jenkins, Clayton Moser, I2A2 Technologies, Studios & Labs, and Holly Beavon will discuss the impact of AI on artists' creative processes.
Bridging the Uncanny Valley: Artificial Individual Intelligence (Aii): Dave Ginsberg and Jerry Rees will explore the development of artificial individual intelligence.
Shaping Stories with Media Intelligence: From Search to Storytelling: Morgan Prygrocki will delve into the role of media intelligence in storytelling.
Harmonizing Virtual Production and Visual Effects: Mathieu Mazerolle will discuss the integration of virtual production and visual effects.
Understanding the Threat Landscape of AI Workflows in Localization, Digital Film, and Dubbing: Mathew Gilliat-Smith will moderate a session focusing on the security of AI workflows in localization, digital film, and dubbing.
How Do I Deal With All These Live Streams?: Chris Lennon will offer advice on managing live streams effectively.

Additional Sessions

What CES 2025 Means for the Media Industry: Mark Harrison will discuss the implications of CES 2025 for the media industry.
What do CTOs really think? Key findings from the DPP Media CTO Survey: Mark Harrison and Rowan de Pomerai will share insights from the DPP Media CTO Survey.
Deploying an UltraHD Broadcast Experience Through HDR and SDR Infrastructures: Michael Zink will moderate a panel discussion featuring Bill Baggelaar and Annie Chang, exploring the deployment of UltraHD broadcast experiences.
Is the industry sitting on an AI goldmine or a ticking time bomb?: Rich Welsh will offer his perspective on the potential risks and rewards of AI in the media industry.
Joshua Pines Opines: Josh Pines will share his thoughts on various topics related to the media industry.
Post-Retreat Treat: The "Ghost Army" That Fooled Hitler: Anne Brooker-Grogan and Ed Grogan will present a fascinating post-retreat treat, sharing the story of the "Ghost Army" that deceived Hitler during World War II.

Networking Opportunities and Innovation Zone

Networking opportunities are available every day of the retreat, providing ample opportunities for professionals to connect and collaborate. The Innovation Zone will also be open on February 17, 18, and 19, allowing registered attendees to explore the latest technologies.

Details for the HPA Supersession, set for Tuesday, February 18, will be announced shortly. The HPA Tech Retreat takes place thanks to the generosity of The Studio-B&H, Sohonet, Dell Technologies, Adobe, Signiant, Dolby, and Tech Align Group. For more information about sponsoring the 2025 HPA Tech Retreat, contact Joyce Cataldo at [email protected]. For a list of roundtables, visit HPATechRetreat.com.

For the latest updates and the complete schedule, visit the HPA Tech Retreat website. The event consistently sells out in advance, with attendance capped to promote discussion and connection. Don't miss out on this exciting event!