Evaluate brand refresh: Commence with our Brand Pulse Assessment tool

In the dynamic world of business, staying relevant and resonating with customers is crucial. This is where the Brand Pulse Audit comes into play, a streamlined tool designed to evaluate a brand and turn blind spots into opportunities for improvement.

The Brand Pulse Audit offers a fresh perspective, assessing each element of a brand individually to uncover areas that might otherwise go unnoticed. It delves into the consistency of brand visuals across platforms, examining the application of brand guidelines, and assessing whether typography and colour choices align with the brand's tone and values.

One of the key aspects the Brand Pulse Audit focuses on is the brand's logo. It determines whether the logo represents the business effectively and aligns with the current identity and future aspirations. The audit also evaluates the effectiveness of website copy in delivering a clear, compelling message, ensuring it resonates with the target audience.

The tone of voice is another critical factor in brand identity. The Brand Pulse Audit assesses whether the tone of voice matches the personality of the brand, helping to maintain a consistent and clear brand message. Regular audits are essential to ensure this message remains differentiated and resonant, helping brands to stay relevant in the face of evolving customer expectations.

A lack of clarity on brand identity can lead to muddled, inconsistent, or forgettable messaging, making it difficult for potential customers to understand why they should choose a brand. On the other hand, a strong brand leads to a strong search presence, as SEO is increasingly focused on brand, with Google using brand-related signals as key ranking factors.

Internal bias and blind spots can cause brands to overlook what's not working, making an external perspective invaluable during a rebrand. Struggling to prioritize what to fix during a rebrand can result in focusing on the wrong things. The Brand Pulse Audit provides a structured approach to create a clear roadmap for change, helping users to spot gaps, set priorities, and gain actionable insights for sharpening their brand.

In essence, the Brand Pulse Audit serves as a health check-up for a brand, providing insights to keep it strong and aligned with customer needs. It helps brands to stay relevant, future-proof themselves, and ultimately, thrive in the ever-changing business landscape.