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European Union's pharmaceutical product adoption campaign has been initiated by the European Commission.

German health magazine experiences leadership change: Silvia von Maydell (66) retires, with Margit Pratschko (58) taking over as sole editor-in-chief. Pratschko will also manage additional professional responsibilities. Our online platform provides daily industry updates, featuring highlights,...

European Union Encourages Pharmaceutical Product Adoption through New Commission Initiative
European Union Encourages Pharmaceutical Product Adoption through New Commission Initiative

European Union's pharmaceutical product adoption campaign has been initiated by the European Commission.

In the realm of health-focused publications, "My Life" stands as a beacon of information and inspiration. Published bi-monthly on the 1st and 15th of each month, this magazine covers a wide array of topics, from Health & Medicine and Wellness & Beauty to Mindfulness, alternative healing methods, Food & Drink, Home & Garden, and Lifestyle & Travel.

With a circulation of 2.1 million, "My Life" is a force to be reckoned with in the industry. It's part of the Future Pact Pharmacy, a joint venture between Burda Verlag and NOWEDA, and is distributed for free in pharmacies across the country.

The magazine's leadership is in capable hands. Margit Pratschko, who is also responsible for "Bunte Gesundheit", has taken on the role of editor-in-chief since 2024. Margit brings extensive experience as an editor to the table, ensuring that "My Life" continues to deliver high-quality content to its readers.

Dorothe Kiefer, Brand Director Health, expresses her confidence in Margit's leadership, stating that "My Life" is in good hands with her at the helm.

"My Life" competes with "Apotheken Umschau" from Wort & Bild Verlag, which holds the leading position with a circulation of around 5.1 million. However, "My Life" offers a unique blend of topics that sets it apart from its competitors.

In addition to the main "My Life" magazine, the brand family includes "My Life - Living Well with Diabetes", "My Life Senior Magazine", "My Life Kids Magazine Platsch!", and the "My Life Puzzle Magazine".

Interestingly, since 2024, the role of editor of "Mein Leben" at Hubert Burda Media has been taken over by Helena Morr, who was previously part of the leadership of the Competence Center Health.

Moreover, Hubert Burda Media holds a 35% stake in IhreApotheken.de, a pharmaceutical ordering platform, since 2022. This strategic move further cements "My Life"'s position in the pharmacy sector.

Pharmacies can choose between a basic issue or one with a 56-page TV program section for "My Life". Regardless of the choice, readers can expect a magazine that is informative, engaging, and dedicated to improving their health and well-being.

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