Errors to Prevent Before Listing an App on Stores (5 Key Blunders)

In today's competitive app market, crafting an effective app description is crucial for attracting users and achieving success. Here are some key points to consider when writing your app description for both the Apple App Store and Google Play Store.

Firstly, it's important to remember that on both platforms, only a limited number of characters are visible in the title and subtitle. On the Apple App Store, the title and subtitle are limited to 30 characters each, while on the Google Play Store, the title can have up to 50 characters, but it's best to limit it to 22 characters to avoid truncation.

When it comes to the app description, it should be precise, descriptive, and explain the purpose and benefits of your app. It's necessary to write the description according to the platform, using language that is easy to understand and avoiding technical or business terms as much as possible.

Neglecting screenshots in the app description can be a mistake, as they can help potential users visualize the app and its features. Additionally, adding a call-to-action at the end of the description can help convince undecided users to download the app.

Keeping up with promises in the app description is important to avoid user disappointment. Be honest about the functionalities of the app and explain them clearly for users to understand.

Another important aspect of app store optimization (ASO) is keyword optimization. Top app developers utilize thorough keyword research, competitor analysis, and ASO tools like App Radar, MobileAction, and SensorTower to integrate high-volume, low-competition keywords strategically into their app titles, subtitles, and metadata for both app stores.

It's also worth noting that mistakes in the app description text cannot be corrected once the app is published, so it's essential to proofread and double-check your work before submitting your app.

Lastly, if you're using an online app builder, the app description can be optimized to help improve visibility in the app stores. For Android apps, the Package Name, visible at the end of the URL, can be set while building the app and can include a keyword. On the Google Play Store, there is a short description field with an 80 character limit.

In conclusion, taking the time to carefully craft an effective app description can greatly increase the chances of your app being discovered and downloaded by potential users. By following these tips and best practices, you can create a description that is informative, engaging, and optimized for the app stores.