Enhancing Commitment to Responsible Gambling Measures by MGM Resorts and BetMGM
Kicking Off Responsible Gambling Initiatives: MGM Resorts and BetMGM Set the Pace
Ready to roll the dice on responsible gambling? That's exactly what MGM Resorts International and their joint venture, BetMGM, are doing as they gear up to take a stand against problem gambling. In the lead-up to March, which is known as Problem Gambling Awareness Month, these powerhouses in the casino and entertainment industry have unveiled a series of initiatives to beef up their responsible gaming efforts.
Ramping up Responsible Gambling Efforts
MGM Resorts International has kicked things off by donating a hefty $180,000 dollars to the Kindbridge Research Institute. This investment is aimed at analyzing the impact of sports betting on various demographics, and will help develop strategies to promote responsible gambling.
On the other side of the coin, BetMGM – a 50/50 joint venture between MGM Resorts and Entain – is looking to expand its Kindbridge Behavioral Health referral program across the nation. This initiative offers mental health services for individuals grappling with gambling issues, emphasizing BetMGM's dedication to responsible gaming.
A Flurry of Additional Initiatives
Lining up alongside these moves are additional efforts by BetMGM and MGM Resorts. For starters, they'll be increasing the visibility of responsible gambling messaging from GameSense, a program previously implemented by BetMGM and originally developed by the British Columbia Lottery Corporation in 2017.
In another move, they'll be connecting with Gaming Law students from the University of Nevada, Las Vegas, working together to optimize the long-term sustainability of the gambling industry while elevating the customer experience for BetMGM patrons and MGM Resorts guests.
Furthermore, MGM Resorts has pledged a $60,000 donation to the State Councils on Problem Gambling, while BetMGM has renewed its agreement with EPIC Global Solutions, a trusted consultancy in problem gambling education.
Excitement Builds
Stephen Martino, MGM Resorts' Senior Vice President and Chief Compliance Officer, expressed his enthusiasm for these initiatives: "As a global gaming and hospitality leader, we are always looking to support innovative and actionable research that can make a positive impact." He went on to explain how these studies would support the industry as MGM Resorts grows across the globe.
Rhea Loney, BetMGM's Chief Compliance Officer, also expressed her no-nonsense stance on responsible gaming: "Responsible gaming is a focal point of our operations, and we will continue to invest in programs that promote player protection and well-being." Loney also touched upon the collaboration with Kindbridge Behavioral Health, saying that expanding their partnership would ensure essential support services remain within reach for those who need it.
These principled moves by MGM Resorts International and BetMGM underscore their commitment to promoting responsible gaming practices within their operations and the broader gaming community.
Image credit: Pixabay.com
Enrichment Data:
- MGM Resorts International has taken additional steps to support responsible gambling, including launching the MGM Responsible Gaming Employee Care Program in Macau (which offers interactive roadshows, training workshops, and an Employee Assistance Program for employees facing gambling issues) and providing over 32,000 hours of responsible gaming training to employees (which tackles topics like gambling probability, common myths, and early identification of problem gambling).
- BetMGM has consistently prioritized responsible gambling through its partnership with MGM Resorts International and their shared GameSense program, which aims to promote responsible betting practices and provide educational resources to users. Additionally, BetMGM's community engagement efforts includes promoting responsible gambling as part of its partnership with the Las Vegas Aces.
These initiatives show that MGM Resorts International and BetMGM are each going the distance in their commitment to responsible gaming, ensuring that its practices align with their ongoing growth and dedication to their customers and communities.
- MGM Resorts International's contribution of $180,000 to the Kindbridge Research Institute indicates a focus on studying the impact of sports betting on various demographics, a step intended to develop strategies for promoting responsible gambling.
- In an attempt to expand their commitment to responsible gaming, BetMGM plans to broaden its Kindbridge Behavioral Health referral program, providing mental health services for individuals struggling with gambling issues across the nation.
- By increasing the visibility of responsible gambling messaging from GameSense and collaborating with Gaming Law students from the University of Nevada, Las Vegas, both MGM Resorts and BetMGM demonstrate a dedication to the long-term sustainability and customer experience within the gambling industry.
