Emirates NBD Joins Collaborative Effort with SMI Financial Services Focused on Achieving Climate Objectives
Sustainable Markets Initiative Drives Towards a Greener Future
In a significant move towards a sustainable future, the Sustainable Markets Initiative (SMI) was launched in 2020 by His Majesty King Charles III, then The Prince of Wales. At the helm of this initiative is Jennifer Jordan-Saifi, who serves as its CEO.
The SMI is a unique collaborative platform that brings together private sector organizations from various industries, including the financial services sector, with a shared vision of driving progress towards a sustainable future. The aim is to develop solutions that benefit Nature, People, and Planet, and to innovate towards a greener future.
The SMI's collaborative efforts extend to governments as well. By working closely with them, the SMI seeks to accelerate the transition to a sustainable economy. The initiative's focus is on creating a world where businesses operate in harmony with the environment, and where social and economic development is balanced and equitable.
One of the key figures in the financial services sector involved with the SMI is Vijay Bains, the Chief Sustainability Officer and Group Head of ESG at Emirates NBD. Bains' involvement underscores the SMI's commitment to including all sectors in its drive towards a sustainable future.
Under Jordan-Saifi's leadership, the SMI continues to make strides in its mission to create a more sustainable world. With its focus on collaboration, innovation, and a commitment to a greener future, the SMI is poised to play a significant role in shaping the future of business and the planet.
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