Egypt-based startup Ordera secures a seed funding of six figures for their food and coffee ordering app with a focus on pre-ordering.

In a significant development for the food technology sector in Egypt, Cairo-based food ordering startup Ordera has raised an undisclosed six-figure USD investment. The investment round was led by Alexandria Angels, Saudi-based VC Daal, and AUC Angels.

Founded by Karim Abdel Kader, Noha Bassiouny, and Abeer Mostafa, Ordera allows users to order food for takeaway and drive-thru from restaurants and cafes in Egypt without queuing. The platform has been experiencing exponential growth in the number of restaurants and cafes joining as partners. Some of Ordera's partners include Burger King, Dunkin, Ted's, 30 North, and Caribous.

Zubair Naeem Paracha, the founder of our xA tech and startup enthusiast based in Lahore, Pakistan, has also shown his support for Ordera. He described the startup as a revolutionary player in the food takeout industry. Paracha, who is also building Qraar, a career discovery and development platform for millennials in MENA, can be reached on LinkedIn, Twitter, or at zubair [at] our website [dot] com.

Tarek ElKady, Founder & Chairman of Alexandria Angels, echoed Paracha's sentiments, stating that Ordera is revolutionizing the food takeout industry. The CEO of Daal, Abdulrahman Alqahtani, believes in the success story they can build together with Ordera. He further emphasized that innovative startups like Ordera provide real solutions for businesses in the changed F&B and retail markets after Covid-19.

Ordera makes money by charging its restaurant and cafe partners a commission on every successful order. The company also rewards users with loyalty points for orders made through the app, which can be redeemed at F&B partners. The investment will be used to grow Ordera's userbase and network of partners, and to expand to other cities in Egypt, starting with Alexandria in September.

The city in Egypt where Ordera planned to register from September 2020 has not been identified in the available search results. However, the news about the investment and the expansion plans has been updated on Aug 30, 2020, at 10:50 AM GMT to include comments from Ordera's CEO.

This article was written by Zubair Naeem Paracha. For more updates on the latest tech and startup news, follow us on our website.

Egypt-based startup Ordera secures a seed funding of six figures for their food and coffee ordering app with a focus on pre-ordering.