Dutch lottery giant acquires Lotify amid rising gambling taxes in 2026
Nederlandse Loteri has taken full control of Lotify, a leading Dutch digital platform for charity lotteries and competitions. The acquisition aims to boost fundraising efforts for sports clubs, charities, and events across the country. Meanwhile, Dutch gambling operators are preparing for a sharp tax increase set to take effect in 2026.
The deal sees Lotify, which partners with sports federations, clubs, and non-profits, fully integrated under Nederlandse Loteri. Guy van Iperen, Lotify's founder, believes the move will improve the platform's services. Arjan Blok, CEO of Nederlandse Loteri, welcomed the acquisition, stating it will help expand support for fundraising initiatives nationwide.
The acquisition comes as the Dutch gambling sector faces a major tax rise. From 1 January 2026, the tax rate on gross gaming revenue will jump to 37.8%. The government initially projected an extra €200 million in annual tax revenue from this change. However, industry body VNLOK warns the hike could instead create a €200 million shortfall each year until 2028. Both Nederlandse Loteri and other operators have criticised the tax increase. They argue it will weaken the regulated market and harm their operations. Despite earlier privatisation discussions, the Ministry of Finance has confirmed that Nederlandse Loteri and Holland Casino will remain under government control.
The Lotify acquisition reinforces Nederlandse Loteri's role in the charity lottery sector. At the same time, the looming tax rise poses financial challenges for operators. The government's decision to retain control of key gambling entities ensures stability but does little to ease industry concerns over the new levy.
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