Dulux's Heritage paint range boasts a top-seller that has captured the hearts of many consumers, surpassing the popularity of Farrow & Ball's offerings.

In the realm of interior design, a soothing and versatile shade has emerged as a popular choice for homeowners seeking tranquility and elegance: Dulux Heritage Sage Green. This bestselling paint colour, available at B&Q, has seen a significant surge in demand in recent times.

Marianne Shillingford, the creative director and colour expert at Dulux, describes Sage Green as soft yet rich, herbal, and earthy. This versatile shade works wonderfully in various rooms, such as living rooms and bedrooms, providing a serene space, especially for those working from home post-pandemic.

The increased interest in Sage Green is reflected in the surge of searches for 'Dulux Heritage colour chart' and 'Dulux Heritage paint stockist', which have skyrocketed by 5000% in the last month. This trend is not surprising, given the growing appreciation for earthy tones like Sage Green, which are being increasingly adopted in homes as people seek to create grounding and comforting spaces.

Dulux Heritage is a premium designer range, combining timeless elegance with the durability of professional trade-quality formulations. The collection, which comprises 112 shades, all come in a luxurious velvet matt finish. This velvet finish minimizes brush or roller marks and makes application easy while achieving high-quality, professional results.

While Farrow & Ball's Vert de Terre offers a similar shade, it has a more yellow undertone. On the other hand, Little Greene's Sage Green is a much darker take on sage, with Boringdon Green from the Little Greene range being a closer match to Dulux Heritage Sage Green.

Meanwhile, Graham & Brown's Sensory Home paint range includes a 5-star rated paint shade called Vert de Terre, described as comforting, soothing, and familiar.

Sara Hesikova, a Content Editor at our platform, has been a News Writer since July 2023 and is now also the our platform Certified Expert in Training on Furniture. Sara, who graduated from London College of Fashion with a bachelor's degree in fashion journalism in 2016, has tested over 150 different sofas since becoming the our platform Certified Expert in Training on Furniture.

Dulux Heritage is seen as a superior alternative to retail Dulux paints and is a strong contender against other designer brands. The Paint Shed, which stocks the Dulux Heritage range, states that Sage Green is the colour that sees the most demand.

As more people strive to create serene and comforting spaces in their homes, Dulux Heritage Sage Green continues to shine as a popular choice for interior decoration. Its timeless nature with a contemporary edge, coupled with its versatility, makes it an ideal shade for those seeking to extend their spaces into glorious nature. When paired with furniture in natural materials and tonal shades or classic neutral paints like Silver Fern, Sage Green works beautifully, creating a harmonious and calming atmosphere.

Dulux's Heritage paint range boasts a top-seller that has captured the hearts of many consumers, surpassing the popularity of Farrow & Ball's offerings.