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Dream11 Discontinues Paid Competitions and Terminates National Cricket Team Sponsorship

Dream11 terminates major sponsorship deal with India's cricket team, equating to millions in funds.

Dream11 Discontinues Paid Contests, Terminates National Cricket Team Sponsorship
Dream11 Discontinues Paid Contests, Terminates National Cricket Team Sponsorship

Dream11 Discontinues Paid Competitions and Terminates National Cricket Team Sponsorship

In a significant move, Dream11, one of India's leading fantasy sports platforms, has announced that it will be ending all paid contests on its platform. This decision comes in response to The Promotion & Regulation of Online Gambling Law 2025, which aims for a broader crackdown on real-money gaming.

The cancellation of paid contests, a significant source of income for Dream11, is a response to the new law that will affect Dream11's business. The company, however, remains committed to supporting the local sports sector and its vision to "Make Sports Better."

Dream11 has been a major player in the Indian sports landscape, and its announcement has sent ripples through the industry. The company, which has a portfolio including FanCode, DreamSetGo, Dream Game Studios, and Dream Sports Foundation, has ended a multi-million-dollar sponsorship agreement with India's national cricket team. The agreement, signed in 2023, granted Dream11 a spot on the front of athletes' jerseys, covering both the men's and women's divisions of the national cricket team.

The cancellation of the sponsorship agreement occurs several days before the T20 Asia Cup. While the new main sponsor of the Indian national cricket team after Dream11 ended its sponsorship is not explicitly stated in the search results, it marks a significant shift in the sponsorship landscape of Indian sports.

Reminiscing about its humble beginnings, Dream11 expresses gratitude for the love and trust it has received from its users. The company thanked its fans for helping it become a local powerhouse in the fantasy sports industry. Dream11 also reiterated its commitment to supporting the local sports sector.

In a surprising turn, Dream11 has announced a shift to a free-to-play model in India, effective from August 22. This move comes shortly after India passes a law prohibiting real-money online gaming, making Dream11's continued sponsorship legally untenable. The company considers this shift as an opportunity to continue engaging with its users while complying with the new law.

Despite these changes, Dream11 remains optimistic about its future. The company expressed its gratitude to its business partners who will continue to support its vision to "Make Sports Better" and the Hon'ble Prime Minister's ambition of making India a global sporting superpower.

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