DKNY Moves Forward with Controversial Marketing Strategy

DKNY Campaign Sparks Second Round of Controversy on Social Media

A new marketing campaign by DKNY has once again found itself at the centre of controversy on social media. The campaign, which features model Adriana Lima, has been criticised for its perceived racism or misguidance.

The campaign, shot in the impoverished country of Haiti, includes images of Lima wearing DKNY clothes under the watchful eyes of two Haitian youths. According to DKNY, the campaign aims to celebrate Haiti's culture and creativity, and to show its deep commitment to supporting and giving confidence to the island nation.

However, the criticism against the campaign has been swift and fierce. Many have taken to social media to denounce the ad as "racist or misguided," citing the contrast between the luxury fashion brand and the poverty-stricken background of the Haitian youths.

The designer behind DKNY, Donna Karan, is no stranger to Haiti. She leads the Hope Help & Rebuild Haiti foundation, which was established after the devastating earthquake in January 2010 that caused 300,000 deaths. The most recent donation from Karan to her foundation has not been publicly disclosed.

Despite the criticism, DKNY maintains that the campaign is part of its marketing strategy and that it has no intention of creating cosmetic controversies. However, it has not specified how it plans to support Haiti beyond the campaign.

This is not the first time that DKNY has faced criticism on social media. Earlier this year, the brand's campaign was subject to a second round of criticism, with similar accusations of racism or misguidance.

As the controversy continues to unfold, DKNY will have to address the concerns of its critics and demonstrate its commitment to supporting Haiti and promoting cultural sensitivity in its advertising.