DJI reportedly planning to release a full-frame mirrorless camera, questioning its feasibility.

There's an exciting buzz in the photography and cinematography world as rumours circulate about DJI's anticipated entry into the full-frame mirrorless market. According to various sources, the tech giant is expected to announce a new camera on September 15.

The rumoured camera, if true, would mark DJI's step into the full-frame mirrorless arena or something close to it. The device is said to feature a corner-mounted EVF and a Sony FX3-style design, embodying a form factor that is both familiar and innovative.

DJI's foray into the full-frame mirrorless market is a significant challenge, given the dominance of established players like Sony, Canon, and Nikon. However, DJI's success in the drones, gimbals, and cinema tools market suggests that they are ready to take on this challenge.

The camera is expected to be cinema-centric, leveraging DJI's technical expertise and imaging know-how. Moreover, it is rumoured to use Hasselblad color science, a move that could potentially set the device apart from its competitors.

Kim Bunermann, a renowned photographer, editor, and writer, has been following the developments closely. Bunermann, who previously worked as Technique Editor at Digital Photographer, focusing on the art and science of photography, believes that the rumoured camera is aimed at a hybrid niche of content creators, video shooters, and cinema pros.

A blurred image, allegedly shared by DJI Rumors, has been circulating for days, fueling the anticipation. However, the details and credible specs of the camera can be found in a specific news story.

It's worth noting that launching a conventional mirrorless system might not be the most obvious or lucrative next step for DJI, given their success in other areas. However, DJI's partnership with the L-Mount Alliance provides them with an established lens mount, which could be a strategic advantage in the full-frame mirrorless market.

As the September 15 announcement approaches, the photography and cinematography community eagerly awaits to see if the rumours are indeed true and what this new camera from DJI could mean for the industry. Kim Bunermann's features, tutorials, and gear reviews aim to encourage readers to explore photography more deeply and embrace its full creative potential. Stay tuned for more updates!

DJI reportedly planning to release a full-frame mirrorless camera, questioning its feasibility.