Dispute on Mallorca intensifies over the digital towel's escalation

Mallorca, the popular holiday island in the Mediterranean, has introduced a new system for reserving beach loungers and umbrellas online, known as the "Digital Towel". This digitalization of beach spaces marks a significant change in the way beachgoers can access and reserve beach spaces, and it has been causing quite a stir on the island.

The traditional practice of claiming beach space with towels has been replaced with a system designed to prevent misuse and overcrowding. Introduced in July 2023, the Digital Towel system allows sunbathers to book beach spaces in advance, similar to concert tickets, through platforms like "Beach Manager". Those seeking beach space in prime locations right by the water may have to pay up to 50 euros and more. Hotels secure exclusive contingents in prime locations, further restricting availability for other beachgoers.

While the new system brings more clarity and clear structures to overcrowded beaches, providing tourists with a more reliable experience upon arrival, it has also divided opinions. The controversial practice of privatizing public beaches through digital reservations has caused considerable dissatisfaction among locals and critics.

The digitalization of beach spaces is intended to create more order on Mallorca’s beaches. Municipalities hope for additional revenue and more efficient beach management. The new system has created jobs and operators offer additional paid services such as cushions, towels, or lockers.

However, the digital reservation system has made spontaneous access to popular beach spaces more difficult. Empty loungers with red plastic bands and the sign "Reserved" are a common sight on Mallorca’s beaches, often remaining unused. This has led to frustration among those who prefer a more spontaneous approach to beach visits.

The Mallorca Digital Towel system is being introduced at beaches like Santa Ponsa, Alcúdia, and others. As the summer season progresses, it will be interesting to see how the system is received and whether it will become a permanent fixture on the island's beaches.