Discussion: Bojoko's Marketing Head Shares Insights on Baccarat's Underappreciated Opportunities
Venturing Beyond the Usual: Baccarat's Burgeoning Appeal in UK Online Casinos
Is the gambling world overlooking a hidden gem by not prioritizing baccarat as much as they should? While casinos focus their efforts on slots, blackjack, and roulette, they're leaving a significant crowd of eager players who adore baccarat high and dry. Thousands of British players scour the web for a chance to play this classic yet captivating game online. We chatted with Christoffer Ødegården, Head of Marketing at Bojoko, to delve into this untapped wave. In this conversation, he addressed the untapped potential of baccarat, the immense player interest, and offered guidance for operators on intending to capitalize on this timeless game.
How widespread is baccarat's allure in the UK?
Contrary to expectations, baccarat enjoys considerable popularity in the UK. We witness countless Brits hunting for sites to play baccarat online, and that's not including those on the lookout for complimentary versions. It's a game steeped in tradition that exudes an irresistible charm that keeps players glued to their screens. While blackjack and roulette dominate, this is still a major table game with a profound British fanbase, and it's apparent that numerous UK casinos are underestimating its popularity.
Why do you think casinos often disregard baccarat?
Many casinos' attention is fixed on slots, blackjack, and roulette because these games generally produce heavier volumes. Baccarat, however, is gradually being viewed as a niche offering despite its storied past. This ignorance is not unfounded; operators frequently follow the biggest numbers, neglecting the possibility that the competition is taking the same route. They might believe that the baccarat statistics are not worthy of significant marketing investments, and that assumption could be correct, but it's worth noting that substantial impact can be gained with minor efforts. Simply featuring on dedicated baccarat pages, like Bojoko's, can make a dent.
If they wish to endorse baccarat, how much reach can casinos attain through affiliates?
In essence, the reach matches search engine results. When players are on the hunt for places to play baccarat, they often choose between jumping directly to a casino or comparing various brands via a platform like ours.
Numerous affiliates, like Bojoko, have developed dedicated pages where Brits can discover the top online casino sites for baccarat in the UK. The approach for securing a spot on these pages varies. Some affiliates sell positions, while on Bojoko, we rank casinos based on the quality of their baccarat offerings, such as games and bonuses. This means that small improvements in baccarat offerings can lead to a swift ascent through the ranks.
What advantages can UK casinos reap by investing more in baccarat?
By investing modestly in baccarat promotion, casinos can tap into a loyal and expanding player pool. When passionate baccarat enthusiasts see an appealing offer or simply a better selection of games, they are more inclined to give it a shot. This heightened interest can lead to robust conversion rates and powerful player retention.
Focusing a touch more on baccarat can provide operators a competitive edge in a market where every slight advantage matters. I've discussed the potential value in integrating niche payment solutions like Muchbetter with our CEO, and this is comparable to adding focus to baccarat. Every edge should be seized.
What recommendations would you offer operators aiming to boost their baccarat offerings?
Simply concentrate on a few elementary modifications. For instance, offer exclusive baccarat bonuses or a versatile table-game-friendly bonus that appeals to a broad range of table-game fans without alienating baccarat enthusiasts.
Ensure that your live casino baccarat is up to par, especially when it comes to catering to high-rollers. Minor tweaks, such as offering a greater variety of games, can produce a noticeable impact. You don't need to do much to stand out.
Oh, and don't forget to be present on dedicated baccarat pages at your affiliate partners. That's where the baccarat enthusiasts will find you.
- Despite the prominence of slots, blackjack, and roulette in UK casinos, baccarat, with its captivating charm, remains a significant table game with a substantial British fanbase.
- Recognizing the potential of baccarat, operators can leverage affiliates like Bojoko to reach a dedicated player pool, thereby driving conversion rates and retention when offering improved baccarat game selections and exclusive bonuses.
