Developing a premium strategy

In the ever-evolving world of research and development, efficiency and innovation are key. Symrise, a leading global flavours and fragrances company, has been at the forefront of this movement, adopting a strategic approach to experimentation.

On June 2, 2020, Symrise showcased this approach in a webinar, discussing techniques and approaches to experimentation. The specific company hosting the event was not specified.

This smart approach to trial and error is a game-changer, allowing researchers to evaluate multiple parameters in the same experiment. This not only speeds up research processes but also generates consistent, high-quality data.

The heart of this method lies in designed experiments, a series of trials where potential causal factors are varied to understand their impact on the process outcomes. By identifying which factors have the largest effects, businesses can make better decisions faster and meet project milestones more predictably.

Symrise, in particular, leverages this method to tweak and rework formulas easily, replicating what is good and changing what needs improvement. This strategic approach has enabled the organisation to shorten its product development cycle, arriving at the right product formulation earlier and taking finalised products to market faster.

This approach has also allowed Symrise to expand its remit and increase output without increasing headcount. The time saved has been invaluable, especially during the coronavirus pandemic when rapid innovation is crucial.

The 'smart' approach to experimentation is not only efficient but also safer. By structuring the trial and error process, scientists and engineers can work more productively with limited resources, extracting valuable insights from their experiments. This structured approach also helps reduce stress levels on individuals, leading to more productive, efficient teams.

This philosophy of smart experimentation extends beyond the lab. Designing an approach to innovation involves extending quality practices to the entire development life cycle. Bradley Jones, principal research fellow at JMP, emphasises that a quality approach affects output.

While legends like Thomas Edison and James Dyson are remembered for their resource-hungry methods, today's businesses cannot afford such extravagance. Most organisations do not have the resources to take a similar approach to innovation. However, by adopting a strategic, data-driven approach to experimentation, businesses can achieve similar results more efficiently.

In conclusion, Symrise's adoption of a smart approach to experimentation is a testament to the power of strategic, data-driven methods in driving innovation. By embracing this approach, businesses can accelerate their product development, reduce costs, and stay competitive in today's fast-paced market.