Details unveiled about the upcoming Apple annual event; first insights revealed.

Prepare for an exciting evening as Apple is set to unveil its latest products and put an end to the speculation surrounding the new iPhone and related products. The event, scheduled for September 9 at 20:00 Moscow time, promises to be a significant milestone in the tech giant's history.

Amidst the global supply chain challenges posed by tariffs imposed by US President Donald Trump, Apple has taken proactive measures. Hundreds of tons of iPhones have already been shipped to the US before tariffs take effect, and Apple CEO Tim Cook has shifted a significant portion of Apple's production from China to India to avoid potential tariff increases.

The new iPhone is expected to be the lightest and thinnest flagship smartphone from Apple, according to experts. However, consumers may have to bear increased costs due to tariffs if they wish to upgrade their devices. Apple is reportedly making efforts to avoid price increases, but the iPhone lineup for this year may not include a $2,000 model.

In addition to the new iPhone, Apple is also expected to announce the release dates for its iOS 26 and macOS Tahoe operating systems. The event will also see the unveiling of the Apple Watch Series 11 and updated AirPods, with rumors suggesting that AirPods may come with a live translation feature.

Apple is reportedly in talks with Google about using Gemini AI models to update Siri, similar to how Google provides the search engine for Safari. Tim Cook has also promised to release a more personalized Siri next year, following a mixed reaction to the introduction of generative AI on the iPhone in October 2024. However, it seems Siri, Apple's virtual assistant, was promised to be overhauled last year but has not yet been updated.

Wall Street analysts have concluded that Apple is lagging behind other Silicon Valley giants in AI, particularly Google. In an effort to bridge this gap, Apple is working on intelligent features to bring generative AI to the iPhone.

Finally, the iPhone 17 lineup from Apple is rumoured to include standard, Pro, Pro Max versions, and a new iPhone Air. As the date of the presentation approaches, more details about these products are expected to emerge, keeping Apple enthusiasts on the edge of their seats. Stay tuned for more updates!

Details unveiled about the upcoming Apple annual event; first insights revealed.