Designs for 20 stylish and innovative packaging options to spark creativity

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In the world of product packaging, 2025 has seen a surge of innovative designs that not only captivate consumers but also prioritise sustainability and eco-friendliness. Here are some standout examples.

CS light bulbs from Belarus electrical company CS are a unique blend of functionality and aesthetics. The bulbs come in beautiful boxes adorned with detailed drawings of insects, each paired with a bug that matches the bulb's shape and size.

Leafs by Snoop, the cannabis brand by Snoop Dogg, offers a luxurious experience with its distinctive leaf-based logo, premium weed boxes, and a range of edibles including chocolate bars and cannabis sweets called 'Dogg Treats'.

Benefit Cosmetics made a splash with their 2024 Holiday pop-up shop, whose packaging mimicked pantry items like tins of soup, bars of chocolate, and canned fish.

Behance, the online portfolio community, features a wealth of packaging design projects created by artists of all skill levels.

Helvetimart specialty food products packaging is designed by Anagrama, featuring designs inspired by the regional flags of Switzerland's 26 sovereign states.

SUSHO's sustainable cardboard takeout containers are a breath of fresh air in the food industry. Replacing plastic takeaway waste, these custom containers use color psychology for instant product identification, feature culturally authentic koi fish and water lily artwork, and enhance the user experience while reducing environmental impact.

Zee's bottle-shaped pouches made from translucent paper are another eco-friendly innovation. By mimicking traditional honey jar shapes, Zee has rewritten the norms for honey packaging, creating a premium aesthetic without the use of plastic or glass.

Other notable examples include Elopak’s Pure-Pak eSense cartons, which are fully recyclable and renewable for liquid food packaging, and Botanical PaperWorks' plantable packaging embedded with seeds, encouraging consumers to plant the packaging instead of discarding it.

In the beverage sector, innovations include ultra-light glass, molded fiber bottles, and reuse or refill systems. Brands are also integrating experiential features to turn packaging into art objects that encourage reuse.

These designs work by replacing single-use plastics with renewable, biodegradable, or recyclable materials, incorporating functionality, using colour and storytelling to enhance brand communication, emphasising circularity or multi-functionality, and reducing waste while adding value beyond immediate use.

Elsewhere, Fierce & Noble, a craft brewery in St Werburghs, Bristol, boasts a brand identity and packaging designed by Bristol studio Halo, representing the brewery team's fierce independence and respect for the heritage of the craft.

Dezeen, primarily known for exploring architecture and interiors, also offers articles on product design and packaging, including environmentally friendly packaging.

Onuma Honey packaging is designed by Akaoni Design, featuring a simple, minimalist design with sweet coloured stamps.

Spine Vodka's packaging is designed by Johannes Schulz, featuring a unique 3D design with a transparent glass bottle and a spine integrated into the ribcage.

BP&O is a blog run by Richard Baird, featuring recently developed packaging designs and opinions on each.

Beck's latest album Colors sports a customisable record sleeve created by designers Jimmy Turrell and Steve Stacey, formed from layers of different die-cut coloured transparencies.

For her graduation project, graphic design student Alexandra Burling created an aesthetically appealing packaging design for the visually impaired, focusing on groceries.

FreeWater offers free spring water, donating ten cents from every product to charities, and planning to launch a free vending machine.

The Dieline is a website that defines and promotes the world's best packaging design, featuring news, opinion pieces, a jobs board, and a library of packaging designers and suppliers.

Packaging of the World is an extensive gallery showcasing creative packaging designs from around the world, organised by category, country, product type, and popularity.

Tomatier Snacks packaging is designed to resemble a friendly tomato-like monster, with the product visible through its mouth.

Hardy, a third-generation family business specialising in smoked salmon, worked with Portugal-based studio This is Pacifica to create stationery, packaging, and a website that communicate the premium quality of its product.

Mighty Nuts pistachio packaging design is created by Maija Rozenfelde, featuring graphics that depict the crunchiness of pistachios and a hand-made type treatment.

Nike Air sneakers have a reimagined packaging design by Scholz & Friends, featuring air-tight plastic bags to give the illusion of floating trainers and reduce shipping damage.

Poilu paintbrushes packaging is designed by Simon Laliberté, featuring a cardboard piece that assembles two paintbrushes together and natural hair dye to give the illusion of moustache and beard combos.

Stefano Sauces, ready-to-eat products from chef Stefano Faita and his partner Michele Forgione, feature an original branding with a jovial, energetic caricature of Faita and unique typographic treatments.

Spirit No 13 liquor packaging is designed by Stranger & Stranger, featuring a detailed label with over 500 words and a specially printed newspaper wrap.

Allsorts Black and White packaging is updated by Bond Creative Agency for Cloetta, featuring a silver print and matt finishing on a functional cardboard box.

Who Gives a Crap, an Australian company that produces environmentally friendly tissues, paper towels, and toilet paper, released a special edition toilet paper range with illustrations by Garbett.

TIQLD spice blend range packaging is designed by Alphabet, featuring humorous illustrations that convey a playful, confident brand identity.

These examples illustrate how innovative packaging that combines sustainability with smart design and cultural resonance can effectively influence consumer behavior and environmental outcomes.

The design of CS light bulbs, though functional, also boasts aesthetic beauty with detailed insect drawings on the packaging boxes.
Leafs by Snoop offers a luxurious experience with its distinctive leaf-based logo, premium weed boxes, and a range of edibles called 'Dogg Treats'.
Benefit Cosmetics mimicked pantry items like tins of soup, bars of chocolate, and canned fish for their 2024 Holiday pop-up shop packaging design.
Behance is a platform that hosts numerous packaging design projects created by artists of various skill levels.
Helvetimart's specialty food products packaging is inspired by the regional flags of Switzerland's 26 sovereign states, designed by Anagrama.
SUSHO's cardboard takeout containers use color psychology, custom artwork, and eco-friendly materials, reducing environmental impact.
Zee's honey packaging, shaped like traditional honey jars, is made from translucent paper, rewriting the norms for honey packaging.
Elopak’s Pure-Pak eSense cartons are recyclable and renewable, designed for liquid food packaging.
Botanical PaperWorks' packaging is plantable, encouraging consumers to plant the packaging instead of discarding it.
Innovations in the beverage sector include ultra-light glass, molded fiber bottles, and reuse or refill systems.
Fierce & Noble's brand identity and packaging reflects the brewery team's fierce independence and respect for craft heritage.
Dezeen offers articles on product design and packaging, including environmentally friendly packaging options.
Onuma Honey packaging features a minimalist design with sweet colored stamps, designed by Akaoni Design.
Spine Vodka's packaging features a unique 3D design, with a transparent glass bottle and a spine integrated into the ribcage, designed by Johannes Schulz.